What’s In a Name?

“What’s in a name? That which we call a rose by any other name would smell as sweet.” We all know that that famous quote by William Shakespeare applies to Juliet in Romeo and Juliet. But do you know it’s a crucial question to ask about your business? What is in YOUR name? What is […]

Believing in YOU—Essential to Your Branding Success

What makes or breaks your success? What one false belief could derail your future? What mindset could kill your dreams? A lack of self confidence. A lack of believing what you have to offer has value. Not believing in YOU! Not long ago, I sat down with a potential client in a strategy session. I […]

Don’t Kill Success with Perfectionism

Perfectionism. It’s what stops aspiring entrepreneurs in their tracks. It’s sad. I see it time and time again where a great idea is born, but the bearer of that idea won’t put it forth because it has to be “perfect.” Your brand is like a game. If you want to win, you have to get […]

Building a Strong Brand–What to Include in Your Brand to Make It Sizzle!

Something all business owners need to know is what to include in their branding images. A strategic approach to this will result in more effective ones. And that will lead to more profits! So what is an effective brand? How do you build a strong brand? An effective brand reflects accurately who you are and […]

“Selling Stuff”–What to Do When You Aren’t a Sales Person

Today I saw a post that made me think of this issue. An excuse I often see that prevents people from becoming entrepreneurs: “I am not good at selling stuff!” Want to know a secret? Neither am I! Sure, I know branding, graphic design, publishing, and marketing techniques, but I am not a natural salesperson. […]

Business Success–5 Essentials You Need to Succeed!

Last Saturday, I had the honor of being a guest on a local radio show. The topic was how to make a business wildly successful. Here are some ideas to help you succeed beyond your wild imaginings! 1) Integrity. This is the number one factor of success in business. Truly. Don’t take shortcuts. Strive to […]

Successful Branding–The Importance of Brand Strategy

Recently, I’ve run across many business owners who realize they need to update their Website, but they don’t understand the importance of having a brand strategy FIRST. Here is a video to help you understand why it’s so important. [vsw id=”R4WvT0_lBsU” source=”youtube” width=”425″ height=”344″ autoplay=”no”]   Is this something you are struggling with? Would you […]

Building a Brand Identity–What Exactly Branding Does

Last fall, Nathan Creed, my nephew and apprentice, helped me create a free video series called 3 Keys to Valor. Here is a little snippet of one of the clips. I think you’ll enjoy this!   Do you want to know more about the 3 Keys to Valor? Watch the trailer!   Sign up today […]

What is a Brand?

What is a Brand? In order to kickstart this blog, which I have sorely neglected, I am going to reach back into my archives and share one of the first instructional videos I ever made. This is basic and will serve as a foundation for everything you do in business. Enjoy! There will be more […]