Re-Branding Case Study–How Changing the Branding for a Homeschooling Group Brought Me Success


My first attempt at promoting an adventure club.


A few years ago, I started a homeschooling co-op specifically for others who were using the same curriculum we use, which is called KONOS. I made flyers and handed them out at our homeschooling support group. I gave them out at homeschooling fairs. I sent emails.

Finally, after a lot of work, I got two other mothers to sign up. As it turned out, it was a disaster. The co-op failed. Later, I tried to make it an adventure club. I got absolutely no interest, at least no one committed to coming.

A year or so later, I got an idea to re-brand it. I decided to call it Explorers Creativity Club. I found appealing artwork and created a logo. I honed the message of the club. I made it a monthly enrichment club where parents could come when they wanted to. There was no long-term commitment.

Although I still used the same curriculum, I just did the activities. Things like exploding volcanoes and going on scavenger hunts. No class time, no lectures, just creative fun. A time for parents and children to explore, have fun, and make new friends.


The re-branded look has brought incredible results!

The result? The response has been off the roof! From the start, I had tremendous interest and last year I hosted around 10 meetings, met a ton of people, and we all had a blast. Last week was my first event for the school year and I had seven kids. And the best result of all, my son made a new friend.

So what made the difference in this endeavor? Re-branding! I completely changed the scope, artwork, and messaging of my monthly get-togethers and the result was resounding success!

This may be the answer you need for a product or service that you have that you feel has flopped. Take it out, look at it with fresh eyes, and brainstorm on how you can re-brand it.

You never know: you may have a winner on your hands!

Do you want to invest in yourself and get fundamental knowledge about building a business? That is what my family economy homeschooling curriculum and Brand Identity Quest course is all about! Click here now to go to my Digital Store for more information!

Be Sociable, Share!

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge