To Create a Successful Brand Be Unique!

It’s the night before Thanksgiving, and I’m sending my husband to the store for some last-minute items. Now thankfully he won’t need to purchase much. Only fresh ingredients for the salad I’m making tomorrow for the big feast. But normally, if I send him with a long list, he gets lost. Every brand looks like […]

Want a Successful Brand? Be Bold!

So confession time. For many years I suffered with low-self esteem and extreme shyness. I believed that I didn’t matter, that there was no value in what I had to offer. As a consequence, I was too timid. I was not bold enough. And that has cost me dearly. Now I am shifting my “stinking […]

Investing in Yourself–You Are Worth It!

“Because you’re worth It.” Remember that old L’Oreal commercial for hair color? If you’re over 40 like me, you might recall. It starred Meredith Baxter-Birney and in it she demonstrates vividly that choosing premium hair color is worth the extra cost. You also are worth it. As a business owner, you are worth investing in. […]

Successful Branding–The Importance of Brand Strategy

Recently, I’ve run across many business owners who realize they need to update their Website, but they don’t understand the importance of having a brand strategy FIRST. Here is a video to help you understand why it’s so important. [vsw id=”R4WvT0_lBsU” source=”youtube” width=”425″ height=”344″ autoplay=”no”]   Is this something you are struggling with? Would you […]

Building a Brand Identity–What Exactly Branding Does

Last fall, Nathan Creed, my nephew and apprentice, helped me create a free video series called 3 Keys to Valor. Here is a little snippet of one of the clips. I think you’ll enjoy this!   Do you want to know more about the 3 Keys to Valor? Watch the trailer!   Sign up today […]

Branding Yourself–7 Tips to Help You Stand Out Above the Crowd

In this Internet age, it’s easy to get lost in the crowd. How can you stand out with your prospects? Here’s some ideas to help you!   Send your customers branded birthday cards, promotional products, and thank you gifts. This will keep you top of mind and show that you care! Set up a domain […]

Is Your Commitment to Success Bigger than Your Circumstances?

Is Your Commitment to Success Bigger than Your Circumstances? It’s been an emotional, topsy turvy few weeks. After the election, I have to confess that I was very disheartened. In fact, I wept, because I felt like I had lost my country. Government only stands in the way of prosperity. Wealth does not come from […]

Brand Positioning Strategy–3 Lessons from the Great Depression

Brand Positioning Strategy–what would it be like to survive and THRIVE in any economy? That’s exactly what this famous brand did during the Great Depression! Watch the video below to learn 3 great lessons that will help your business grow in this down economy. [stream provider=youtube flv=http%3A//www.youtube.com/watch%3Fv%3DwIbosRXDL_s img=x:/img.youtube.com/vi/wIbosRXDL_s/0.jpg embed=false share=true width=400 height=280 dock=true controlbar=over bandwidth=high […]