Running a successful business. It can look easy, kind of like an ice skater effortlessly gliding on the ice.
But here’s the truth. For every successful business owner there is a story of pain, sweat, and tears.
There’s a saying: it took me 10 years to become an overnight success.
You see, we only see the moment when a successful brand or business is a success. We don’t see the years of hardship that proceeded the success.
I think of Tom Selleck. After he landed the role of Magnum, he spent that first year in Hawaii getting any odd job he could because the success of the TV show hadn’t happened yet.
So what are the myths? Here’s some ideas to give you another perspective.
1) Running a business is easy.
No. no. No. No. I am speaking from experience. There are late hours, tons of risks, setbacks, discouragement. Times when a business owner wants to throw in the towel.
2) Business owners are wealthy.
No. no. No. no. Most business owners do not start out wealthy. They risk everything for the HOPE of seeing their business dreams come true. And business owners when they do have a breakthrough pay lots of taxes. This can be a struggle.
3) Business owners are perfect.
No. No. No. no. Business owners make mistake and they are human.
4) Business owners don’t have a life.
No. no. No. No. Business owners usually have families and hobbies and interests.
5) Business owners always wear suits and ties.
No. no. no. No. Business owners come in many forms. Plumbers, Landscapers, Architects, Hairdressers. Dog trainers. Coaches. Playwriters. Authors. They don’t all wear a tie!
6) Business owners are selfish.
No. No. No. no. They are usually deeply committed to their communities and supportive of their employees.
I hope this brings you a different perspective of business owners and that running a business is not easy. If you are a business owner or an aspiring one, I hope this encourages you that you too can build your business, build your brand, and build it to success!
Cover photo by Adobe Stock
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