You want new customers. You NEED new customers as it’s the lifeblood of your business growth. And as you plan for 2020 and beyond, it’s going to be the number one difference maker in all that you do.
So how can you attain new clients, and even more importantly, how can you RETAIN current customers?
Here’s my 5 golden rules of customer attraction and retainment:
- Know thy audience.
- Listen to your audience.
- Know what their pain is.
- Know what they are afraid of losing
- Provide your audience solutions
Market research is key in being able to reach your chosen target market. How are you going to reach them if you don’t know what they like and what they don’t like? How will you find them if you don’t know where they are? How will you even know if they need what you offer unless you have thoroughly investigated their needs, wants, and desires?
This leads to listening to your audience. When you take the time to really understand where your target market is coming from, you will be able to serve them better. When you are dealing with a prospect or current customer, listening is key to increasing a trusted relationship. Really grasping what a customer wants takes putting ego aside and listening with your heart as well as with your mind.
When you listen to your audience, you can now begin to understand what their pain is. This is key in communicating to your prospects and customers. Your marketing will be vastly improved because you now can tailor your message to the pain your specific target market experiences. This will draw them in and attract them to you. Pain usually involves a fear of loss. As you listen to your audience and understand their pain, you will also learn what it is they fear losing.
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This is incredibly important when it comes to marketing your products or services to your target market. When you know what they fear losing, then you will understand what they are desperate for. This will aid you in your quest to serve more people in your target market because they will be coming to you!
But don’t leave it at that! What do they have to GAIN? Write or speak a vision for them: where are they now and where do they want to be?
The last golden rule is to provide your target market solutions to their pain and fear of loss. To provide a path for your target market to get to where they want to be. When you provide them these solutions, your marketing efforts will be much more effective.
This is truly attraction marketing. You know your audience, you have listened to them, you understand their pain and their fear of loss, and now you are providing a solution.
This means that your marketing message will bring more customers to you and that will improve your bottom line! Now that is truly seven golden rules to live by!
Analyzing this into a formal business and marketing plan is a crucial step for you!