A Classic Soap Story From the Great Depression…
It seems to me with the coronavirus crisis we business owners find ourselves in, one of my favorite stories would be a good one to retell… so here goes… During the Great Depression, there were two soap companies. One stopped stocking products and pulled their advertising. The other decided to use a new platform–radio. […]
Job Vs. Self-Employment: Which is Better Especially with Coronavirus?
In recent times, employment was something to be counted on. After college graduation, you could expect to get hired by a company, move up in the ranks, get benefits, and 30 or 40 years later retire comfortably. Like my Dad, who graduated from college in 1960, had a long career in both the Air Force […]
Thriving in the Midst of the Coronavirus
The coronavirus has and continues to be a destructive force for small business owners and entrepreneurs. It’s scary and devastating what is happening all over the country and all over the world. But through this I have learned it’s not time to shrink back. It’s time to double down and re-strategize and get yourself out […]