Job Vs. Self-Employment: Which is Better Especially with Coronavirus?

working during coronavirus

In recent times, employment was something to be counted on. After college graduation, you could expect to get hired by a company, move up in the ranks, get benefits, and 30 or 40 years later retire comfortably.

Like my Dad, who graduated from college in 1960, had a long career in both the Air Force and the aerospace industry, getting his masters and doctorate along the way, and retiring in 1999. He is now living the dream of fishing, travel, and skiing when and where he wants to.

But times have changed. Graduates can no longer expect to work for one company and one company only.

And in this last month, record unemployment has rocked the country. Those who are self-employed and work at home already have an advantage already.

So what are some other reasons employment has changed?

Why?
• Loyalty between employer and employee is virtually nonexistent.
• The lingering attitude of cutting back from the last recession.
• The healthcare law means insurance is more expensive.
• Uncertainty and instability in the marketplace has led to high unemployment, especially with the Coronavirus.

For our family, these changes have meant a radical departure from plans we had made at the beginning of our marriage. We took it for granted that my husband would always work for someone else. He didn’t seem like the entrepreneur type. While it was always my goal, it didn’t enter our minds that he would do the same.

Then the economy collapsed in 2008. No pay raise, delayed paychecks, and very little opportunity for growth led us to the conclusion that he needed to be self-employed full time.

We are actually quite excited about it. Because while the career job may have gone by the wayside, we recognize that true prosperity can’t be built on one. We like to call it the “Just Over Broke.” We are excited for the possibilities ahead as he builds his business. And we are excited to prepare our son to have the option of self-employment when he is ready to launch out on his own.

This strategy has proved vital for our family in the wake of the Coronavirus crisis. We had already been working at home. My business is mostly online. And even our local programs could be transferred to online. Travis works mostly from home and as an essential business in construction, he is still able to operate.

The old way of having a life-time job has all but disappeared. But this brings new opportunities. Yes, even the Coronavirus crisis brings new opportunities.

It means that we as families can go back to an even OLDER way of making a living, that of having cottage industries. It means that we can build family economies with several streams of income. It means that we can prepare our son for this eventuality so he is equipped to raise his family, truly living in freedom from debt and most importantly, has the freedom to raise his family the best way he can.

And it means that it’s more important than ever to get your message out there because people need your perspective!

Are you ready to take the next step into self-employment? Tune in for an announcement soon about a new free challenge coming up after Easter!

Communicating Your Brand–How to Avoid Costly Mistakes that Will Chase Away Your Customers

Talk timeYou communicate your brand from the first moment a prospect views your website, walks into your store, or hears a phone greeting.

So what are you communicating? Is it positive? Is it professional? If it’s not, you will chase away your customers and this will cost you!

What can you do to attract rather than repel customers?

Here’s some ideas you might consider. Some of it might seem obvious, but believe me there are business owners who have no clue about this!

1) Have a separate business line. On that business line, record a greeting stating your name, company name, and ask to leave a message.

Can’t afford a separate business line yet? Sign up for Google Voice and get your own phone number. You can forward this to any phone, even your cell. Or get Magic Jack. This Internet-based phone will cost around $70 for equipment plus about $21 per year. All the bells and whistles are included, except call forwarding.

Why is this important? If you hand out your business card and a prospective client tries to call and they get an unprofessional greeting or one that is clearly a home, it will confuse them. You will lose credibility and trust. Your prospect will throw away your business card and never try to reach you again. This reflects poorly on your brand and you will chase them away. This will cost you money!

2) On your Facebook profile page, in the About section and near the cover photo, include as much relevant information as possible. Let people know who you are. Include a link to your Facebook page or website so prospects can easily find you. Include this both on the About page and on the Timeline cover. On your Facebook pages, make sure you have a link to your website near your profile picture.

3) Be consistent in your imagery. The artwork and photos should be similar on your business cards, on your website, Facebook pages, ezines, etc. This gives your prospect a sense that you are credible and trustworthy and makes them feel comfortable that you are who they are looking for.

4) These days, with spam, there is much debate about displaying your telephone and email address prominently on your website. Personally, I think it’s worth the risk. I want my customers to know that I am easily reachable if they have a question. I want it to be convenient for them. This lets them know I am a real person, not a scam.

Additionally, I like to use a widget from vCita.com that encourages prospects to reach me if they wish to. It’s a popup that makes it very easy for them to reach me.

5) In your store or at a show, you want to be friendly and helpful. Don’t ignore customers. Of course, you don’t want to be breathing down their necks, but remember that excellent customer service speaks well of your brand. It puts your brand in a positive light. Especially at a vendor fair, it is amazing to me how many business owners act completely disinterested when a prospect walks by their booth.

6) Additionally, if you have a brick and mortar store, good signage is absolutely essential. If you don’t have your store clearly marked with signage consistent with your brand, you will confuse your prospects. And they will walk away!

Remember the purpose of your brand is to show your business in the best positive light. This is more than an image or a logo. It’s showing up to serve your customer. It’s creating a pleasant experience for your prospect that helps them to trust you and proves to them you are credible.

Do this and your brand will sizzle and your future will dazzle!

Want to know more ways you can have a dazzling future? Click here now to take my free mini-course, 5 Secrets to a Wildly Successful Home Business!

 

Talk time © Garry Wolsey | Dreamstime Stock Photos

Struggling? Here are 3 Steps to a Dazzling Future

It seems like in this world, many are experiencing hard times, whether financially, emotionally, spiritually, or physically.

I thought it would be a good time to share this video again. I have been “through the ringer” as they say. Here are some key life lessons I learned along the way.

 

[stream provider=youtube flv=http%3A//www.youtube.com/watch%3Fv%3D4YrN-wH3F0g%26feature%3Dc4-overview%26list%3DUUJEgqWrwkYTFrBuFjeE_PBg img=x:/img.youtube.com/vi/4YrN-wH3F0g/0.jpg embed=false share=true width=540 height=260 dock=true controlbar=over bandwidth=high autostart=false /]

Would you like to become a wildly successful entrepreneur? Download my free mini-course, 5 Secrets to a Wildly Successful Home Business!

My Latest Disaster Reminds Me to Backup My Computers

Well, disaster struck last night. It happened. My son dropped my Macbook and the hard drive is possible permanently damaged.

Two weeks of work lost. Mostly my article marketing. That’s primarily what I do on my laptop.

Fortunately, I had backed it up before. Most everything is on there. But those two weeks are hard to let go of. I am devastated and discouraged.

But this is progress. Last summer my hard drive crashed and I had NO backup. That hurt.

I at least had set up a manual process. But honestly, it’s one more thing that takes effort. I have too much to think about.

I love how my backup service, Carbonite, automatically backs up my iMac. I never have to worry about it. I can access the disk anywhere.

If my laptop survives, you can bet I will be adding that computer. It’s just not worth it to lose all that work!

What about you? Have you considered an automatic backup service? Are you REALLY going to manually backup your laptop or desktop? What happens if disaster strikes? What will it cost you in time, money, and frustration?

Backup those files today. Believe me, you will not regret it when disaster strikes!

And please, if you like this post, do me a favor and share it! You can save people a lot of heartaches if you do so!

HARD DRIVER
© Jun Li | Dreamstime.com