Job Vs. Self-Employment: Which is Better Especially with Coronavirus?

working during coronavirus

In recent times, employment was something to be counted on. After college graduation, you could expect to get hired by a company, move up in the ranks, get benefits, and 30 or 40 years later retire comfortably.

Like my Dad, who graduated from college in 1960, had a long career in both the Air Force and the aerospace industry, getting his masters and doctorate along the way, and retiring in 1999. He is now living the dream of fishing, travel, and skiing when and where he wants to.

But times have changed. Graduates can no longer expect to work for one company and one company only.

And in this last month, record unemployment has rocked the country. Those who are self-employed and work at home already have an advantage already.

So what are some other reasons employment has changed?

Why?
• Loyalty between employer and employee is virtually nonexistent.
• The lingering attitude of cutting back from the last recession.
• The healthcare law means insurance is more expensive.
• Uncertainty and instability in the marketplace has led to high unemployment, especially with the Coronavirus.

For our family, these changes have meant a radical departure from plans we had made at the beginning of our marriage. We took it for granted that my husband would always work for someone else. He didn’t seem like the entrepreneur type. While it was always my goal, it didn’t enter our minds that he would do the same.

Then the economy collapsed in 2008. No pay raise, delayed paychecks, and very little opportunity for growth led us to the conclusion that he needed to be self-employed full time.

We are actually quite excited about it. Because while the career job may have gone by the wayside, we recognize that true prosperity can’t be built on one. We like to call it the “Just Over Broke.” We are excited for the possibilities ahead as he builds his business. And we are excited to prepare our son to have the option of self-employment when he is ready to launch out on his own.

This strategy has proved vital for our family in the wake of the Coronavirus crisis. We had already been working at home. My business is mostly online. And even our local programs could be transferred to online. Travis works mostly from home and as an essential business in construction, he is still able to operate.

The old way of having a life-time job has all but disappeared. But this brings new opportunities. Yes, even the Coronavirus crisis brings new opportunities.

It means that we as families can go back to an even OLDER way of making a living, that of having cottage industries. It means that we can build family economies with several streams of income. It means that we can prepare our son for this eventuality so he is equipped to raise his family, truly living in freedom from debt and most importantly, has the freedom to raise his family the best way he can.

And it means that it’s more important than ever to get your message out there because people need your perspective!

Are you ready to take the next step into self-employment? Tune in for an announcement soon about a new free challenge coming up after Easter!

Branding Strategy–Build Your Brand Identity Through the Five Ws

Branding strategy. How do you do it?

The other night I was thinking about the classic questions asked in journalism: who, what, where, when, why, and how; and it occurred to me this would be a fantastic tool to developing your brand and reaching new levels in your business.

So I came up with a laundry list of brainstorming questions:

1) Who

Who are you in business for? Whom do you serve? Who runs the company? Who is your staff, if you have any? Who are your important resources? Who are your mentors? Who are the business owners you admire? 2) Who motivates you to be an entrepreneur, especially in hard times? Who do you need to delegate tasks to?

2) What

What does your business do? What is the history of your business? What is your history? What do your important publics think of you and your business? What is your business perceived to be by your target market? What motivates you when you experience roadblocks? What resources do you need to really achieve the level of success you are aspiring to? What skills do you need to learn? What equipment do you need? What are your products and services. What tasks can you delegate? What obstacles are holding you back?

3) Where

Where do you serve? Is your business in geographical in nature or is it online? If you are primarily a regional business, can you expand your business online. For instance, if you teach a class in your town, can you teach it via a webinar? Or, if you teach a webinar online, can you form a local class?  Where is your audience located? Where do they hang out? Where on the Internet do they surf?

4) When

When does your target market get on the Internet? When is your target market able to make purchases? When do they have cash flow? When do they have the least cash flow and therefore in the most pain? When do they need your products or services?

5) Why

Why are you in business? Why do you serve your target market? Why did you start your business? Why are you an entrepreneur? Why did you choose your target market? Why did you create your products and services?

6) How

How does your target market benefit from your products or services? How does your business work? How do you promote your product or services to your target market? How do you get paid?

That’s a lot of questions, but brainstorming the answers may help you build a brand that gets noticed and reach a new level in your business!

Want more help with your brand strategy? Join me in a journey to unmask your authentic identity! Several programs available, including webinar workshop series starting September 14! Space is limited, so reserve your spot today by clicking here!

 

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