Last fall, Nathan Creed, my nephew and apprentice, helped me create a free video series called 3 Keys to Valor. Here is a little snippet of one of the clips. I think you’ll enjoy this!
Do you want to know more about the 3 Keys to Valor? Watch the trailer!
Many small business owners and entrepreneurs ask that question. And some don’t even know to ask that question in the first place!
Sometimes in business, it’s good to get back to the basics. And the most basic question of all is, “What is branding?”
It’s amazing how many small business owners and aspiring entrepreneurs do not know the answer to this question. In fact, they don’t even know to ask the question!
Yet, corporations spend thousands upon thousands on what they see as their most important asset–their branding.
Why is it important and what is branding anyway?
A brand is an identifying mark that conveys ownership of a business or organization. Primarily a logo mark, it is consistently and strategically applied across all marketing mediums. This assists a target market in identifying the brand and distinguishes it from the competition.
But a brand is much more than an image. It’s the connection, an emotion, that the brand has with an intended audience.
A brand speaks of value and over time, it gains name recognition. A brand builds trust and credibility. But if the brand does not meet the expectations of consumers, the brand becomes associated with negative feelings, which can hurt the business.
A brand encompasses how a prospect is treated from the first point of contact to how repeat customers are treated. It includes the personality of the business. It speaks to the essence of who the company is, why it exists, and to whom it serves.
It speaks to products and services offered by a business. A good brand brings satisfaction and familiarity. A good brand consists of a well-constructed logo, excellent customer service, and a seamless integration of visuals that attract the customer and keeps them coming back.
Without a brand, and without that brand encapsulated into a logo, a business will not be able to distinguish their products or services from other businesses. A lack of a brand or inconsistent images will confuse prospects. It will scare them away.
A solid brand that includes a well-constructed logo is important because it communicates immediately to a prospect the value of the business and attracts customers like a magnet.
That means more leads, conversions, sales, and profits!
And that means you have a brand that sizzles and a future that dazzles!
Would you like more information on what a brand is and how to build a successful business? Register today for my free 5-day course, 5 Secrets to a Wildly Successful Home Business!
What is a brand, why should you care, and how do you make an effective one? Watch the video below to learn what branding is, why you should care, and how you can create an effective one.
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Want to learn more about how to make a brand that sizzles? Click here now to take my FREE mini-video course!
Tired of living paycheck to paycheck? Want to create your own economy to truly make money online?This comprehensive step-by-step course on brand development, design, and marketing will show you every facet of a winning brand identity design marketing program. Through 24/7 and lifetime access to my membership site, discover your authentic identity and Unique Selling Proposition. I will explain what is branding, where it came from, how to create a brand marketing plan, and so much more. Plus, you can learn how to write an elevator pitch, tagline, and slogan! Create a vision for your life and business and develop a brand identity design that you will be thrilled about.
A brand that is going to sizzle and make your future dazzle!
Purchase today! I am dribbling out the 14 modules over the next few months so you can get in on the development phase! That means savings for you!
Want more information? Click here to find out how you can create an effective brand identity design!
Because the sooner you get started, the sooner you will skyrocket your business success! Because you will have a brand identity design that gets noticed! That will truly give you a dazzling future!
Today I experienced what it is like to be satisfied with a brand.
As an As Seen on TV fan, I had always been curious about Pajama Jeans.
The commercials always say that they are so comfy, that they’re just like sweats.
Well, it’s true!
The product really does live up to their brand marketing!
How refreshing!
Now think about this. How do you feel when you purchase a product or service and it doesn’t live up to its promise? The brand is damaged in your eyes, right?
That’s why building a brand based on authentic identity is so important!
You’ve got to thoroughly analyze who you are and what you offer and WHOM you offer it to!
When your customers find out that you came through with your promise of delivery, your brand will stand out. Because they will want to talk about you! In a positive light!
What was the first thing I did when I realized I was thrilled with the jeans? I shared my experience with my friends, especially on Facebook!
So be authentic in your brand and it will sizzle!
Want to learn more about how to make your brand sizzle? Take my FREE 10 day mini-video course and read my free report!
Need to get started right away on how to make a custom brand and custom business cards? Take my online tutorial course! You can get started immediately even if it’s 2 am on a Sunday!
Want even more help? Help from a branding consultant in a workshop atmosphere? Join my webinar program starting on April 10! You will have a new logo image, business card, and web banner in seven weeks!
I am excited to announce that I have all systems go! I have lift off for the launch of my upcoming Brand Identity Quest Webinar Workshop Series!
Here are the details:
What: A seven week webinar program designed to help you create a sizzling future by building a sizzling brand. You will come away with a new or redesigned logo image based on your marketing objectives and Unique Selling Proposition, a business card design, and a web banner design. Live tutorials and workshop tutorials twice per week will help you create a new brand image that will get you real results. You will also get step by step lessons that will show you how to create and design your brand.
This is a no-risk opportunity! I will give you a free no obligation one-week trial. You can cancel after two webinars. What do you have to lose?
Plus, if you register by March 27, you will get my early bird discount. This is a significant price cut!
Who: Yours truly! I have been a graphic designer for over 17 years. I will share with you my graphic design secrets combined with my knowledge of Internet Marketing. I am passionate about passion-centered branding, I value excellence, and I enjoy helping fellow entrepreneurs learn how to make their brand images shine!
This course is for aspiring entrepreneurs, ministry leaders, established business owners, direct sellers, career seekers, students, artists, writers, musicians… everyone can benefit from learning about branding because it is learning basic marketing skills! This is not just a business skill, it is a LIFE skill!
Where: Online. My webinar program is user-friendly. You can also access the recordings at your leisure and includes live tutorials. You will get downloadable lessons in your email. The webinars are workshop oriented. This means you can ask for feedback on your particular logo and printing projects. Live Q&A session included also!
When: April 10 to May 24, 2012, Tuesdays and Thursdays starting at 1 pm Eastern time.
Why: So you can build a sizzling brand which will help you achieve your dreams which will help you have a dazzling future!
How: Sign up on my registration page by clicking here!
Don’t delay! I have limited availability and these seats are going to go fast! Don’t miss this opportunity for a dazzling future by creating a sizzling brand!
You’re an artist. You make jewelry. You paint original oil landscapes. You have a whole laundry room stacked with music CDs you had professionally produced. You’re ready to promote your artwork and you’re all ready to go.
Or you might be a writer. You’ve got your book proposal done, ready to send off to publishers. You might even have an agent.
Or you may even be a crafter who sells handmade items on Etsy.com.
But you forgot one important detail!
Your artistry, writing, or crafting is a business. And in order to treat it as a business, you need to treat it seriously.
This means you need a brand.
But what is a brand?
A brand is an image or identity that captures the essence of who you are as an artist or writer. It includes a logomark and your name.
Face it. Image is everything, whether you plan to promote yourself online or offline. On the Web, your prospects will only look at your site for a few seconds until they make a decision to stay or go. This is usually decided based on first impressions. And if you don’t have a brand that distinguishes you from other artists, your CDs, jewelry, crafts, or paintings will still sit in your storage room collecting dust!
I’m sure you’ve heard of the slush file. The stacks and stacks of manuscripts that acquisition editors have on their desks. How can your manuscript or artwork or music stand out?
And on the Web, your prospects are going to be skeptical. It takes trust to make a purchase, especially online. Some of your prospects are going to be downright scared.
It’s not like there’s the reliability of a national brand like, say, Thomas Kinkade or Michael Crichton. Your artistry or writing is an unknown entity. And an unknown entity is full of danger.
Buyer beware indeed.
So start thinking about your artistry or writer or crafter image. Who are in artistry for? Who are you writing for? Whom do you make crafts for? How did your artistry or writing or craft business start? What makes your art or writing or crafts unique?
What simple image represents your art, writing, or crafts? Are you a fine artist? How about brushes? Are you a jeweler? How about a simple drawing of one of your pieces? Are you a photographer? How about a simple photograph, one of your signature pieces? What about your writing? Are you a romance writer, science fiction, children’s author? Your chosen genre and audience for writing will determine your image!
Whatever you do, put some serious thought into the branding of your artistry or writing. Then watch your art, writing, or crafts get noticed! The result? Increased sales, a book proposal landed, an album deal, a magazine gig!
Who could argue with that?
To learn more about creating your own brand image and how you can make that brand more effective, download my FREE report, 10 Ways You Can Make Your Brand Sizzle at http://www.makeyourbrandsizzle.com.
Want to get started right away to make your brand sizzle? Check out my extensive course at http://www.brandidentityquest.com that will teach you not only the basics of graphic design and marketing, but how to build an effective brand that gets noticed.
Article Source: http://EzineArticles.com/6358373
Branding in Marketing. What is it all about? How do you brand yourself and your products and services? How do you design an image that will stand out amongst your competition? What in the world is branding anyway? Is it what the cowboys did to those poor cattle all those years ago?
Hi. I’m Dana Susan Beasley, publisher and principal of AngelArts, a creative arts agency and publishing house.
As a graphic artist, publisher, and most recently Internet marketer, my experience has been again and again to prove my creativity in producing images that stand out above the crowd.
And my passion is to help you, the small business owner, ministry leader, or artist, find your own unique brand identity!
So join me on this journey as I share with you my secret knowledge on how to design and produce stellar brands that get noticed!
Want to know more about branding? Subscribe to my FREE ezine, BrandNotes.
Want to know even more? Keep checking back for updates on my new course to be unveiled soon. Or sign up for BrandNotes to get exclusive sneak peaks on my upcoming products, VIP discounts, tips and techniques, and more.
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