Building a Brand–It’s All About Mindset

dreamstimefree_168262Let me be brutally honest here. I’ve been hiding under my covers all day, running from my responsibilities as a brand expert.

You see, sometimes I get scared. I have huge dreams, and they seem impossible.

Because after all, who am I to achieve these lofty ideas? How am I even remotely worthy?

These are the voices that coaxed me all day, to convince me that I can’t succeed. That if I did succeed, then what? It’s the little voice that tells me the big lie: “you are just a fat housewife. No one wants to listen to you.”

But then I hear my nephew, now my apprentice, talking to a friend on the phone. “God loves you, man,” he says. “no matter what you do.”

Even if I hide behind a novel all day long?

Yes! I know in a heartbeat that this message said for his desperate friend is also for me. It puts new life in me, a new determination.

You see, a few months ago, I received a blow. My world was shattered and it forced me to reevaluate everything about my life and business. I took a sabbatical from work so I could concentrate on my marriage and my husband’s business.

In many ways, this revelation was a relief to me. In all candor, I am not where I want to be. I am not, in life, where I expected myself to me. Something has always held me back. I kept circling down toward the answer, like peeling off the layer of an onion.

And at the bottom of it all, I found out it wasn’t really me. It wasn’t my fault. It wasn’t even my mindset that held me back ultimately, although that was part of it.

But, looking back, I am not where I was. So much growth has taken place. I am not the same person. My marriage is stronger. I am stronger. My business will be stronger and because of what I went through, I will be able to help more people in more profound ways.

The challenges seem like I have to move mountains. Frankly, I didn’t have the energy for that today. I wanted a day of escape. I didn’t want to think of the multitude of mounting problems that face me.

Yet, as the challenges are daunting, the opportunities are vast. So much I have learned. I have come so far. Even so far as to be bold and speak about what I do in an atmosphere I once would have found intimidating.

I spoke about it with passion and ease, just explaining how I helped women launch their businesses through remote coaching.

As I described my programs and what I do, doors started opening before me I never thought possible. I found that I was wanted. I had something valuable and powerful that could not only build my business, but deeply touch the lives of many women all over the world.

I don’t know how this opportunity is going to turn out. I have shrunk today in my own little escapist world by reading an historical novel. But tomorrow I must get back in the fray, caught between the juxtaposition of reaching for a pinnacle of success and wading through a ton of irritating hurdles to get there. Caught between the juxtaposition of fear of failure and fear of success.

One thing I know as I finished my book tonight, disappointed in the ending, in the lack of growth in the main character–I want to meet these challenges with boldness, confidence, grace, and strength. I want this experience to grow me, my business, and help others grow in the process.

Because building a brand takes confidence. Not just in yourself. It takes faith. Faith to move a mustard seed. To move a mountain. And that takes faith in God.

Little Teddy

Branding Definition-What It Is and Why You Should Care

Branding is one of those words that gets bandied around a lot. It loses its meaning after awhile.

So you may wonder, what is branding, and why should you, as a business owner, organizational leader, or artist, care about it?

In this article, I am going to share with you, from the perspective of a graphic artist and Internet marketer, a branding definition that will help you make a brand that sizzles!

You as a business owner, ministry leader, or artist need to pay keen awareness to brand building, especially in this Internet age we live in.

It only takes a few seconds for a prospect to decide whether or not to click on your link. Is your lack of branding or ineffective branding keeping prospects away from your product or service?

So if the answer is yes, then what? You need to build an identity, with an effective image, that sets you above your competitors. A brand that reaches your target market, brings name recognition, and furthers your brand visibility. A brand that compels an online visitor to click on your link, to subscribe to your mailing list, and ultimately, buy your products.

Even if you are part of a network marketing organization, a franchise, or direct selling company, you need to brand yourself.

Why? Because primarily you need to be investing in yourself. You need to have a way to distinguish yourself from other associates or representatives. And in the worst-case scenario where your MLM, franchise, or direct selling business goes bankrupt, you will have already built a following, a fan base. You won’t lose as much business because you have already built yourself as a brand, not that failed company.

So what is a brand? What is a good branding definition?

A brand is a logomark that encapsulates the unique selling proposition of a business.

But a brand is so much more. Here are just some of the things a brand does:

  • Communicates the identity of a business through that image or symbol.
  • Builds name recognition and grows in value over time as that brand gains visibility.
  • A successful brand brings customer loyalty, almost like a trusted friend.
  • Consists of a logomark and business identity name. Some brands contain only the company name set in a specific font style.
  • Distinguishes a company from competitors.
  • Protects ownership of intellectual property, especially if trademarked.
  • Can be a business or a specific product or service. Corporations have several brands that they manage.

What is your brand doing?

To learn more about creating your own brand image and how you can make that brand more effective, download my FREE report, 10 Ways You Can Make Your Brand Sizzle at http://www.makeyourbrandsizzle.com

Want to get started right away to make your brand sizzle? Check out my extensive course at http://www.brandidentityquest.com that will teach you how the basics of brand design and marketing.

Dana Susan Beasley is principal and publisher of AngelArts, a creative arts agency and publishing house, and the author of a 3-month graphic design and marketing course called brand Identity Quest. An experienced and creative graphic artist, she has been helping companies, organizations, and artists reach new heights in their branding for over 17 years.