You have decided to create a new brand image for your company. But what are the most important components of your brand?
Here are some ideas so that you will have an effective brand image that gets results:
1) Your company name
You want your name to mean something visually. Not just Helvetica in black type.
There is so much more to your name than your name! After all, as Shakespeare said, “What is in a name?”
Think visually. What word associations does your name bring up? If you have more than one word in your name, what does each individual name mean?
Designing your name into a work of art is going to set you apart from your competition. Don’t forget this very important component of your brand.
2) A logomark
Logomarks are symbols that communicate your Unique Selling Proposition (USP). They can be illustrations, photographs, paintings, computer art…
But make sure the symbol truly does incapsulate what you are about!
Also, a logo mark as a symbol is usually not detailed. Keep it simple!
3) A slogan
This is a short, pithy statement that gets people talking, that makes your audience want to hear more about what you do. The more memorable the better.
It also serves to show your prospects your USP.
There are many ways to come up with your slogan. Keyword research, a thesaurus, and condensing an elevator pitch are just some of the ways that come to mind.
Whatever components you choose to use, make sure they reflect who you are and what you do! That will mean you have a more effective brand image! And that will help you have the dazzling future you have been dreaming about!