A Classic Soap Story From the Great Depression…

business during coronavirus

It seems to me with the coronavirus crisis we business owners find ourselves in, one of my favorite stories would be a good one to retell… so here goes…

 

During the Great Depression, there were two soap companies.

One stopped stocking products and pulled their advertising.

The other decided to use a new platform–radio. They combined radio with storytelling.

This soap company would produce radio theater plays that centered around a character named Ma Barker. It was all centered around the drama in her life.

And then the soap company would have commercials.

They invested in this new platform and they increased their advertising.

Which soap company survived the Great Depression?

The one that made the dramas of course!

And what was that soap company called?

Tide!

And they created what is now called Soap Operas!

So how can you learn from this time in history?

Don’t shut down in the midst of this economic hardship. Be strategic and find ways to combine storytelling and this incredible medium we have now called the Internet!

You can take any service you sell and turn it into a product online.

Are you a financial planner? Create a video course.

Are you a fitness coach? Create a customized workout program via Skype.

Are you a coach for local business owners? Create ebooks and video courses. Then you can mentor business owners not only in your own city but across the country and even the world!

Most of all, don’t let fear overtake you. Move forward in faith and get creative. Invest in your business and it WILL pay off!

Photo by Adobe Stock

Handmade soap bars and lavender on white background, top view

By New Africa

Job Vs. Self-Employment: Which is Better Especially with Coronavirus?

working during coronavirus

In recent times, employment was something to be counted on. After college graduation, you could expect to get hired by a company, move up in the ranks, get benefits, and 30 or 40 years later retire comfortably.

Like my Dad, who graduated from college in 1960, had a long career in both the Air Force and the aerospace industry, getting his masters and doctorate along the way, and retiring in 1999. He is now living the dream of fishing, travel, and skiing when and where he wants to.

But times have changed. Graduates can no longer expect to work for one company and one company only.

And in this last month, record unemployment has rocked the country. Those who are self-employed and work at home already have an advantage already.

So what are some other reasons employment has changed?

Why?
• Loyalty between employer and employee is virtually nonexistent.
• The lingering attitude of cutting back from the last recession.
• The healthcare law means insurance is more expensive.
• Uncertainty and instability in the marketplace has led to high unemployment, especially with the Coronavirus.

For our family, these changes have meant a radical departure from plans we had made at the beginning of our marriage. We took it for granted that my husband would always work for someone else. He didn’t seem like the entrepreneur type. While it was always my goal, it didn’t enter our minds that he would do the same.

Then the economy collapsed in 2008. No pay raise, delayed paychecks, and very little opportunity for growth led us to the conclusion that he needed to be self-employed full time.

We are actually quite excited about it. Because while the career job may have gone by the wayside, we recognize that true prosperity can’t be built on one. We like to call it the “Just Over Broke.” We are excited for the possibilities ahead as he builds his business. And we are excited to prepare our son to have the option of self-employment when he is ready to launch out on his own.

This strategy has proved vital for our family in the wake of the Coronavirus crisis. We had already been working at home. My business is mostly online. And even our local programs could be transferred to online. Travis works mostly from home and as an essential business in construction, he is still able to operate.

The old way of having a life-time job has all but disappeared. But this brings new opportunities. Yes, even the Coronavirus crisis brings new opportunities.

It means that we as families can go back to an even OLDER way of making a living, that of having cottage industries. It means that we can build family economies with several streams of income. It means that we can prepare our son for this eventuality so he is equipped to raise his family, truly living in freedom from debt and most importantly, has the freedom to raise his family the best way he can.

And it means that it’s more important than ever to get your message out there because people need your perspective!

Are you ready to take the next step into self-employment? Tune in for an announcement soon about a new free challenge coming up after Easter!

Thriving in the Midst of the Coronavirus

coronavirus

The coronavirus has and continues to be a destructive force for small business owners and entrepreneurs. It’s scary and devastating what is happening all over the country and all over the world.

But through this I have learned it’s not time to shrink back. It’s time to double down and re-strategize and get yourself out there in new ways. It’s time to take advantage of the power of the Internet and think outside of the box.

You may be–and I don’t blame you–extremely stressed and depressed and even might be wanting to throw in the towel.

Before you do, consider these 15 questions:

 

  1. What is your life and business about? Living a great life or loving a great God? (From Freedom From Emotional Eating by Barb Raveling)
  2. Why did you get into business in the first place?
  3. Do you need to pull back and rebuild?
  4. What is working? What is not working?
  5. What is God trying to teach you through this difficult time?
  6. Where is He in the midst of it and what is He saying to you?
  7. Do you have a strategic marketing plan or are you just throwing promotions at the wall, hoping they will stick?
  8. Are you communicating your value to your target market?
  9. Do you even HAVE a target market?
  10. Do you need to gain more skills or knowledge?
  11. Is fear holding you back?
  12. Do you believe that what you have to offer has value? Is there a feeling that you do not have value so is this self-doubt sabotaging your efforts?
  13. Do you have clear branding?
  14. Do you need help? Are you trying to carry the load all by yourself?
  15. What is God calling you to do?
  16. What is the next action step that you can do?

 

So when you are in that lonely place as a business owner—of crushing defeat which leads you to want to give up—truly contemplate the answers to these questions. You might just find that taking action on some of these questions will be just the thing you need to get off that treadmill of hopelessness caused by little progress and this coronavirus situation.

 

Photo by Adobe Stock.