Tag: business startup

Don’t Kill Success with Perfectionism

Leave a comment

Perfectionism. It’s what stops aspiring entrepreneurs in their tracks. It’s sad. I see it time and time again where a great idea is born, but the bearer of that idea won’t put it forth because it has to be “perfect.”

Your brand is like a game. If you want to win, you have to get in there and play! You can’t play if you won’t get in the field because you are afraid of failing. Because you don’t want to play unless you’re perfect.

A few years ago, I once was hired by a chiropractor who wanted me to help him with a presentation of a new service. He never completed his contract because before I could barely begin work, he decided he needed to re-brand everything. He never, to my knowledge, moved forward because he was so focused on perfection.

This false belief that your work has to be perfect before you put yourself out there is a roadblock that will kill your success.

What should you aim for? Of course, excellence. But realize there will always be something you want to change about your branding, marketing materials, and products. There’s always room for improvement!

But if no one sees your brand, you will not have visibility. And that will lead to less clients that you are attracting which will lead to less sales!

I like how many Internet marketing gurus put it: “progress, not perfection.” Take baby steps.

When I became a homeschooling teacher to my son, which is a huge responsibility, my wise sister-in-law told me this:

“How do you eat an elephant? One bite at a time.”

Those words apply to business owners. If you want to have success, then let go of perfection. The success of your business depends on the speed that you get your brand and products to the marketplace. Far less “perfect” brands and products that are seen by the public will do better than a superior brand or product that has not been unveiled because it’s not “perfect.”

Lay aside perfectionism. Play the game. Who knows. You might fail. But you will have already succeeded because you have become part of the action.

Let your brand be part of the action and you will sizzle! And your future will dazzle!

Want step by step help in getting your brand ready for its big unveiling? Take my systemized, proven course that will empower you to create a solid brand that results in more leads, sales, and profits.

Elephant © Odm | Dreamstime Stock Photos

What Do You Do When You’re in a Valley?

2 comments

So if we could, we all would live on a mountaintop, right? We would always have enough. Actually, more than enough. More clients. More products sold. More services sold. More revenues.

But life is full of ups and downs. And business is no exception. What can we do when we experience valleys in our business?

Here’s a few ideas to help:

1) Adjust your mindset

A scarcity mindset will trip you up. It will lead you to be not only in a valley, but in an endless sink hole. Get rid of those poverty emotions!

For instance, the other day I found that my husband was wearing a ragged shirt. I made him get rid of it. Hanging on to rags just perpetuates the cycle. I’m going through my clothes item by item and when I find a whole or tear I am throwing it away. I do this in full confidence that God is going to provide. I rely on Matthew 6 that says that He clothes the lilies of the field. He will clothe me, too! He will take my rags and turn them into riches! So I act in faith and let broken things go.

2) Discipline yourself to not spend

I can’t tell you how many times we ran out of money before the month was over. We would wonder how we were going to make it. Whether or not the lights would be on. Whether we would have the money for groceries or gas.

But each time, God provided. Sure, we had to “tighten our belts” but this discipline was actually good for us. We learned that, like Paul in the Bible, we could be content whether we had much or little. I became very adept at not spending unless I absolutely had to.

3) Move forward in faith

Sometimes the stress of being in a valley is so overwhelming that you don’t know what to do. Just do the next thing. One little step at a time.

Is there a thought nagging you that you need to do? Just do it! Are you procrastinating on something because you are afraid you will fail or that it’s too difficult? Just set a timer for 15 minutes and work on it!

Make that phone call, send that email, or write that article that will move you forward.

Being in this valley is not forever. You will climb out. It may be the climb of your life. But in the process, you are exercising your faith. Faith is what it takes to be a successful entrepreneur. You are becoming more strong. You are becoming mature.

And that will empower you to help more people. To make a bigger impact.

4) Work toward having multiple streams of income

Think about different ways you can bring in money. For instance, if you sell a health product, think about how you can become a coach. Develop informational products.

For my husband’s architectural business, he is working on blueprint plans he can sell so he is not trading hours for dollars and this will be another stream of income for us, especially in those times when the construction business goes through dry times. My business is crucial, too, in this so we have several income streams.

5) Create a savings account for the valley times

This seems obvious but if you are living payment to payment like we did for a long time, this is often hard to do. Start saving up until you have at least one month’s expenses set aside.

And that will mean your brand sizzles and your future dazzles!

Photo by Sam Beasley

3 Mindsets that Kill Your Business

Leave a comment

LootYou may have heard the sobering statistic that more businesses are failing than are starting. So how can you, as a business owner, avoid becoming this statistic? Here are three mindsets that will hasten your failure and are to be avoided:

1. Looking for a quick fix or magic wand

Our society truly deserves the nickname, “Microwave Generation.” We expect results and we expect them right now and if we don’t get them immediately, we want to quit.

But owning a business involves a process. It is a journey and it takes perseverance. There will be many ups and downs, and sometimes more downs than ups. But looking for that magic wand or quick fix or magic pill is not going to solve your problems. This thinking leads to short-sightedness and makes you reactionary, impatient, and lacking in vision.

I think of a great example in Napolean Hill’s Think and Grow Rich. In this classic book, Mr. Hill describes a miner who gave up too soon in his quest for gold. He quit and sold it to an investor and that investor became rich because the vein the original miner found was very close! The miner quit too soon!

Looking for that quick fix or magic wand only leads to disillusionment which leads to quitting!

2. Believing that you know it all

As a business owner, you can’t know everything. Nobody expects you to know everything. If you think you know everything and can do everything yourself, you are headed for real trouble.

This example is so perfectly illustrated in one of my favorite books, Seventeen Against a Dealer by Cynthia Voight. Her character, Dicey, is so consumed with making boats that she doesn’t ask for any advice, doesn’t get any training or education, but plows ahead because she thinks she is supposed to know everything about building boats. Her business fails as a result.

Learning how to delegate is an important characteristic of successful business owners. Trying to do it all yourself leads to burnout and business failure.

3. What you have to share is not worth it

If you don’t think your target market will value your product or service, they won’t. If you don’t see the value in it, how will anyone else see the value in it?

It’s so easy to undermine what you offer due to lack of confidence or belief in yourself. That communicates a message to your prospect which will repel them. This will result in poor sales.

I did that for many years. I didn’t think that what I had to share about branding was worthwhile. Then I realized it was because I lacked self-confidence and didn’t believe in myself. It almost killed my business!

Don’t let these three attitudes lead to you becoming an unfortunate statistic! Rid yourselves of these mindsets now!

Would you like to learn how you can overcome these mindsets and others and how you can increase your profits as a result? Listen to my free podcast by clicking here now!

Loot © Dana Rothstein | Dreamstime Stock Photos

How To Start Business Without Money-4 Steps that Will Make Your Dream Into Reality

One comment

So you want to start a business and you have no money. How can you make your dream a reality?

In today’s Internet age, it is more than possible!

Here are some ideas to help you in your endeavor:

1) First think about what you are passionate about. What do you love to do in your spare time? What service-oriented skill do you have that people need, want, and desire? What ideas keep you up at night? What are your life experiences?

Choose a business that does not require much equipment. Service businesses are perfect for this. Are you good at organizing? Then start a home organization business! Do you love to restore furniture? Buy some forgotten treasures and spruce them up with paint! You might even have the paint in your home if this is already a favorite hobby.

2) Select a target market. Whom are you in business for? Who are you trying to serve? Learn all about this target market. What are they afraid of? What pain do they have in their lives? What kind of people do they admire?

3) Develop a brand. What is that? A brand is a graphical image that communicates the essence of who you are and what you do. It is an appealing combination of fonts, colors, an image (but not totally necessary) contrast, and balance.

Combine what your passions are, your USP, with your target market. What solution to your target market’s pain can you bring? Design this into an image representative of that.

You want to make sure you have a professional brand, not one that looks sloppy. How can you do this with no money? Learn about how to design a logo yourself. There are many free design software programs out there to help you get started. Or take advantage of free trials applications like Adobe Photoshop offers.

4) Get your name out. Make people aware of your products or services.

Send press releases to your local papers. Advertise your business in Craigslist or other free online classified advertising sites, like Facebook Marketplace, if you feel comfortable. But be careful. Never give out your home address and always make sure you are safe.

Take advantage of Facebook and other social media sites like LinkedIn. Get involved in online communities and give gold nuggets of information. Start a blog and talk with passion about your chosen product or service. Write articles, make videos. Use what you already have at home. You don’t need fancy equipment to get started!

Starting a business with no money is possible. It just takes sweat equity, determination, and consistent work. Keep at it and you will find that pot of gold your looking for at the end of your particular rainbow!

Then your business will truly sizzle!