Tag: branding yourself

Believing in YOU—Essential to Your Branding Success

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What makes or breaks your success? What one false belief could derail your future? What mindset could kill your dreams?

A lack of self confidence. A lack of believing what you have to offer has value. Not believing in YOU!

Not long ago, I sat down with a potential client in a strategy session. I could tell that lack of self confidence was causing her business to stifle. I told her this message, and it came from my heart, because it’s an issue I also struggle with:

“God does not make junk. You are a treasure.”

It took me years to come to that conclusion about myself. I’ve always thought there was something “different” about me, that people didn’t like me, that I was not valued and that I didn’t matter or that I didn’t count.

These attitudes stalled my business endeavors. These attitudes almost ruined my marriage. These attitudes threatened to keep me from reaching my dearly held dreams.

At some point through all my searching for answers, I realized this: God made me. He gave me the talents and gifts and dreams I have. If I believe that what He gave me is garbage, than I am dishonoring God.

No, I realized. God does not make junk. I am His treasure.

And so are you. He gifts each and every person with a unique calling in this world. You have an important job to do because people need your gift. But the question remains, do you believe in YOU?

Without this belief in yourself, why would potential customers believe in you? Why would they trust you if you don’t even trust yourself? Why would they value what you offer if you don’t value what you have to offer?

How can people tell? It might be in your speech, the way you put yourself down, it could be in your appearance, that you don’t take enough care to look professional, it may be in your branding, that your logo image is amateur looking.

Whatever the case, your first step is to identify the fact that you lack self confidence, and then start identifying why. Take these blocks away and start building confidence. I like to think of it in even stronger terms: Develop GOD confidence!

Then correct those avenues where you are communicating a lack of self confidence, whether it’s in your speech, your appearance, or brand!

Do that and you will have a brand that sizzles and future that dazzles!

Want to learn more about mindset issues and how you can overcome them, resulting in a more profitable business? Listen to my FREE podcast by clicking here now.

Treasure In Hand © Jyothi | Dreamstime Stock Photos

Tammie discovered her Brand Identity. Would you like to find yours?

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A Note from Dana

So I kind of disappeared for awhile. So many responsibilities I’m trying to handle at once! But until now this blog was my last priority because frankly I wasn’t sure how it all fit into the big picture of my business.

But it’s becoming more clear to me now. And also what’s become clear is I can’t do it all by myself. That’s why I’m excited to announce that I have a new team member, Tammie Polk. Below please find an important note from her:

 

I discovered my Brand Identity. Would you like to find yours?

 

image-15It was February 2013. I was headed back to work after being on maternity leave for 12 weeks. I knew I didn’t want to be there. I knew that we could’ve made it for at least six months with our income tax refund. I had to do something! When the email came out asking for those who wanted to leave at the end of the year (I worked at a school), I was the first person to respond! It was then that I told myself that it was time!
But, I changed my mind. I started another job in August that offered more flexibility. I said to myself, “Okay. I can make this work.” And then, my husband got a promotion that caused me to have to let that job go. We were a one-car family and that wasn’t going to work out. I was stuck! I needed to do something, so I turned to the Internet for help.
Months later, I met Dana. I’d already established my business to a degree, but it wasn’t sparkling like she was talking about. Something was missing. She reached out to me and told me about Brand Identity Quest, which I was hesitant about at first. Like many others, I looked at the price. Even with the monthly payments, I was like, “I don’t know.”

Then I saw the 7 Day free trial and all of the bonuses—videos, teleseminars, support being a click away, valuable resources—and it made me think.

 

All of a sudden, 3 payments of $27 really didn’t look that bad. Dana challenged me to invest in myself. She told me how important that was to do, so I did! I had to. Why?
I found myself wanting to give up on what I started. I was ready to quit. I was about to close my business, pay the taxes I owed, and wait for a better time. Then, I had my strategy session with Dana. The roadmap she gave me not only brought me down off the ledge, it helped me to strengthen my business, start writing again, and led to me starting a second business with her support still at my side.

 

ttmcfinallogosmallI found my Brand Identity through Dana’s Quest. Choice Home Education Consulting and Tammie Terrell Mompreneur Coaching exist today because I saw that, for the price of a night out with my family of five, I could have that sparkling future that she talked about. From One King’s Daughter to Another and The Virtuous Business Woman—my book projects—exist today because I worked through the thought-provoking, engaging, and challenging lessons I found in Brand Identity Quest—TWICE! Plus, the additional investment of Dana’s coaching time was well worth it, including the design of one of my logos.

Now, I’m challenging you! Dana only has 1 bonus left that includes three FREE STRATEGY SESSIONS.This is a $197 value as after this slot is filled, she will be re-packaging the program and raising her prices.

How frustrated are you in your business endeavors right now? How much better do you want things to be? Do you believe in yourself and what you’re doing enough to invest in it? What is your business and happiness worth to you? How long are you going to sit here and stare at this email?
Are you ready to take this plunge into discovering your Brand Identity? If so, click here now to register into the program and claim your 3 free strategy sessions!

The journey of a lifetime begins with a first step! Will you take it?

Building a Strong Brand–What to Include in Your Brand to Make It Sizzle!

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calloutquote1Something all business owners need to know is what to include in their branding images. A strategic approach to this will result in more effective ones. And that will lead to more profits!

So what is an effective brand? How do you build a strong brand?

An effective brand reflects accurately who you are and what you do. It includes a well-constructed logo. This logo includes components that enhance the overall message you are trying to communicate with your brand. An effective logo is designed professionally with balance, composition, and most of all, appeal to the audience it attends to reach.

Can I show you an example of some of the components to include in your brand?

Here are some ideas to include in your branding:

  • Your identity (Business) name
  • Image/symbol
  • Slogan or tag line
  • Your personal photo
  • Your name (if you use a descriptive name for your company)

Now you might be surprised that included a photo of yourself and your name. Why do I suggest that?

Because including a photograph of yourself and your name is extremely important in this Internet age. Marketing these days is all about building relationships. Actually, marketing has ALWAYS been about building relationships. It’s even more important today!

Your prospects want to know that you are a real person. As the famous movie Wizard of Oz illustrates, you need to come out from behind the curtain and show that you are real!

How can you get started with building this strong brand?

The first thing you need to do is list each component you want in your brand in order of importance. Always think about what it is you want to communicate. What message are you trying to get across?

And then you need to be consistent across all mediums. Of course you can alter your brand in certain situations by leaving off your slogan, personal photo, and name as long as you maintain the integrity of your brand.

When you strategically decide what to include in your brand, you will be building a strong one. And that is going to make your brand sizzle and your future dazzle!

Want to learn more about branding and how to make your revenues skyrocket? Listen to my free audio! Sign up by clicking here!

Re-Branding Case Study–How Changing the Branding for a Homeschooling Group Brought Me Success

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oldexplorerad
My first attempt at promoting an adventure club.

 

A few years ago, I started a homeschooling co-op specifically for others who were using the same curriculum we use, which is called KONOS. I made flyers and handed them out at our homeschooling support group. I gave them out at homeschooling fairs. I sent emails.

Finally, after a lot of work, I got two other mothers to sign up. As it turned out, it was a disaster. The co-op failed. Later, I tried to make it an adventure club. I got absolutely no interest, at least no one committed to coming.

A year or so later, I got an idea to re-brand it. I decided to call it Explorers Creativity Club. I found appealing artwork and created a logo. I honed the message of the club. I made it a monthly enrichment club where parents could come when they wanted to. There was no long-term commitment.

Although I still used the same curriculum, I just did the activities. Things like exploding volcanoes and going on scavenger hunts. No class time, no lectures, just creative fun. A time for parents and children to explore, have fun, and make new friends.

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The re-branded look has brought incredible results!

The result? The response has been off the roof! From the start, I had tremendous interest and last year I hosted around 10 meetings, met a ton of people, and we all had a blast. Last week was my first event for the school year and I had seven kids. And the best result of all, my son made a new friend.

So what made the difference in this endeavor? Re-branding! I completely changed the scope, artwork, and messaging of my monthly get-togethers and the result was resounding success!

This may be the answer you need for a product or service that you have that you feel has flopped. Take it out, look at it with fresh eyes, and brainstorm on how you can re-brand it.

You never know: you may have a winner on your hands!

Do you want to invest in yourself and get fundamental knowledge about building a business? That is what my family economy homeschooling curriculum and Brand Identity Quest course is all about! Click here now to go to my Digital Store for more information!

Branding Yourself–7 Tips to Help You Stand Out Above the Crowd

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In this Internet age, it’s easy to get lost in the crowd. How can you stand out with your prospects?

Here’s some ideas to help you!

 

  1. Send your customers branded birthday cards, promotional products, and thank you gifts. This will keep you top of mind and show that you care!
  2. Set up a domain for your business as well as your name. Use keywords as part of your domain.
  3. Use domain email: your name@yourbusiness.com. Yahoo, gmail, and other free services are unprofessional and will decrease your credibility.
  4. Send your own branded thank you cards as a follow-up to customers.
  5. Create your own company logo wear and advertise your business when you are going around town!
  6. Compose an elevator pitch to tell people what you do and how you can help them. Practice it until you have it memorized!
  7. Without vision people perish! Spend some time thinking through your life and business vision, mission, and values! Then translate it into business plans, marketing plans, and most importantly, your calendar!

Would you like more ideas on how to brand yourself? Take my free video course and also get a free report! Just click here to get started right away!

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