Last fall, Nathan Creed, my nephew and apprentice, helped me create a free video series called 3 Keys to Valor. Here is a little snippet of one of the clips. I think you’ll enjoy this!
Do you want to know more about the 3 Keys to Valor? Watch the trailer!
In order to kickstart this blog, which I have sorely neglected, I am going to reach back into my archives and share one of the first instructional videos I ever made. This is basic and will serve as a foundation for everything you do in business. Enjoy! There will be more to come and some new ones soon!
[fvplayer src=”http://youtu.be/je-cu7DgqyY”]
Would you like to find out more about creating an effective brand? Sign up for my free video course at http://www.MakeYourBrandSizzle.com!
What is a brand? Why should you care? And how can you make that brand sizzle?
Today, I am going to share with you a branding definition and explain why it’s important and what you can do about it.
A brand is an image or identity that captures the essence of who you are as a business. It includes a logomark and your business name.
Face it. On the Internet, image is everything. Your prospects will only look at your site for a few seconds until they make a decision to stay or go. This is usually decided based on first impressions. And if you don’t have a brand that distinguishes you from other companies, you will make no sales, have no conversions.
As a graphic designer and Internet marketer, I have a unique vantage point in creating brands that sizzle. I understand thoroughly how to construct a logo and I know the importance of making that brand visible across the Web.
So how can you make your brand sizzle? Keep reading to find out!
3 Ways You Can Make Your Brand Sizzle!
1) Build your brand from your passions
A brand identity is all about the essence of who you are. Spend some time brainstorming on the answer to key questions like, “What am I in business for?”, “What makes my product or service different than my competition?”, “What is my personality and how do I want it reflected in my business?”
A brand is more than a perceived image. It is about who you are, what you do, and whom you serve. Making your brand a reflection of your passions, purpose, and mission for your business will build credibility for your brand. This in turn will build profits.
Your brand will truly sizzle!
2) Know your audience
If you aim at nothing, you will hit at nothing. You cannot possibly be all things to all people.
Niche marketing, or affinity marketing, is very powerful. Decide in detail who your audience/target market is. Who are you in business for? Who can most benefit from your product or service? Whom do you have an affinity for? Who can you relate to?
Also ask questions like, what is their income level, education level, gender, age, marital status, interests, etc. The more specific you are, the better. If it helps, even cut out a picture of your ideal prospect and post the picture on your monitor. When you create your brand, create it for that person. And additionally, when you write an article, or send an email, or produce a video, create that marketing piece for your ideal target market!
Finding a pain point of your audience and finding a way to solve that problem is one of the best ways to build your brand. If you can communicate to your audience in that way you will have a brand that sizzles!
3) Create a unique logo design
Beware of services that promise images for cheap and free. Why? Because these images are not specifically tailored to your Unique Selling Proposition, target market, or message you want to get across.
Plus, cheap or free logos look all alike! You will not stand out above the crowd. If you feel you must use one of these due to budget constraints, at the very least understand the process behind creating a logo for your brand.
If you do not treat your logo seriously by putting some time and effort or investment into it, it will reflect poorly on your business. Why should your prospects take you seriously when you don’t take yourself seriously?
So what about your logo? Are you proud to show it off or do you know you can do better? Invest in the look of your logo and your brand will sizzle!
To learn more about creating your own brand image and how you can make that brand more effective, download my FREE report, 10 Ways You Can Make Your Brand Sizzle at http://www.makeyourbrandsizzle.com
Want to get started right away to make your brand sizzle? Check out my extensive course at http://www.brandidentityquest.com that will teach you how the basics of brand design and marketing.
Dana Susan Beasley is principal and publisher of AngelArts, and the author of a 3-month graphic design and marketing course called Brand Identity Quest. An experienced and creative graphic artist, she has been helping companies, organizations, and artists reach new heights in their branding for over 17 years.
Branding is one of those words that gets bandied around a lot. It loses its meaning after awhile.
So you may wonder, what is branding, and why should you, as a business owner, organizational leader, or artist, care about it?
In this article, I am going to share with you, from the perspective of a graphic artist and Internet marketer, a branding definition that will help you make a brand that sizzles!
You as a business owner, ministry leader, or artist need to pay keen awareness to brand building, especially in this Internet age we live in.
It only takes a few seconds for a prospect to decide whether or not to click on your link. Is your lack of branding or ineffective branding keeping prospects away from your product or service?
So if the answer is yes, then what? You need to build an identity, with an effective image, that sets you above your competitors. A brand that reaches your target market, brings name recognition, and furthers your brand visibility. A brand that compels an online visitor to click on your link, to subscribe to your mailing list, and ultimately, buy your products.
Even if you are part of a network marketing organization, a franchise, or direct selling company, you need to brand yourself.
Why? Because primarily you need to be investing in yourself. You need to have a way to distinguish yourself from other associates or representatives. And in the worst-case scenario where your MLM, franchise, or direct selling business goes bankrupt, you will have already built a following, a fan base. You won’t lose as much business because you have already built yourself as a brand, not that failed company.
So what is a brand? What is a good branding definition?
A brand is a logomark that encapsulates the unique selling proposition of a business.
But a brand is so much more. Here are just some of the things a brand does:
What is your brand doing?
To learn more about creating your own brand image and how you can make that brand more effective, download my FREE report, 10 Ways You Can Make Your Brand Sizzle at http://www.makeyourbrandsizzle.com
Want to get started right away to make your brand sizzle? Check out my extensive course at http://www.brandidentityquest.com that will teach you how the basics of brand design and marketing.
Dana Susan Beasley is principal and publisher of AngelArts, a creative arts agency and publishing house, and the author of a 3-month graphic design and marketing course called brand Identity Quest. An experienced and creative graphic artist, she has been helping companies, organizations, and artists reach new heights in their branding for over 17 years.
Branding in Marketing. What is it all about? How do you brand yourself and your products and services? How do you design an image that will stand out amongst your competition? What in the world is branding anyway? Is it what the cowboys did to those poor cattle all those years ago?
Hi. I’m Dana Susan Beasley, publisher and principal of AngelArts, a creative arts agency and publishing house.
As a graphic artist, publisher, and most recently Internet marketer, my experience has been again and again to prove my creativity in producing images that stand out above the crowd.
And my passion is to help you, the small business owner, ministry leader, or artist, find your own unique brand identity!
So join me on this journey as I share with you my secret knowledge on how to design and produce stellar brands that get noticed!
Want to know more about branding? Subscribe to my FREE ezine, BrandNotes.
Want to know even more? Keep checking back for updates on my new course to be unveiled soon. Or sign up for BrandNotes to get exclusive sneak peaks on my upcoming products, VIP discounts, tips and techniques, and more.
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