What do you think is your company’s most valuable asset?
It is your brand!
Corporations spend tens of thousands of dollars and even millions of dollars on branding. Think about the “big guys” out there—the Targets and Visas and Starbucks, to name a few. They jealously guard their images. They Continue reading »
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Branding is one of those words that gets bandied around a lot. It loses its meaning after awhile.
So you may wonder, what is branding, and why should you, as a business owner, organizational leader, or artist, care about it?
In this article, I am going to share with you, Continue reading »