Tag: branding

Your Brand: Your Most Valuable Asset

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What do you think is your company’s most valuable asset?
It is your brand!


Corporations spend tens of thousands of dollars and even millions of dollars on branding. Think about the “big guys” out there—the Targets and Visas and Starbucks, to name a few. They jealously guard their images. They trademark their logos and slogans. And they go after violators with a vengeance.


They know that their branding is their most important asset.


So why should you, as a business owner think any less?


Unfortunately, many small business owners gravitate to logos and branding that is cheap and free. In fact, some business owners don’t even know what branding is!


They put their business name in Helvetica and that’s the extent of it.


A good brand is more than finding a pretty or cool logo. Or going to a cheap and free resource that will give you templates and all you do is plug in your information.


The problem with these resources is it is not tailor-made to your unique business. It is not customized so that your prospects will easily recognize you.


It’s kind of like being lost in a sea of “cookie cutter” homes. Where I live, there are plenty of them! Every time I go in one of these neighborhoods, I get lost because I can’t tell the difference between one house and the next.


It’s the same with your logo and branding. If your logo looks the same as your competition, your prospect will be lost. There’s nothing to distinguish you from the crowd. This is especially problematic with the Internet.


But when you base a logo on strategic analysis, on your Unique Selling Point, your mission, target market, and other factors, you will be building a brand that brings value. This will mean an increase in your bottom line!

Because if you don’t take your business seriously, your prospects won’t take you seriously. That is what a poorly-constructed logo or brand communicates. The opposite is true, too—If you take your business seriously, your prospects will take you seriously. They will feel comfortable in doing business with you.


That’s what branding is all about. It’s about creating a sense of relationship and trust between your customer and you. It’s about building a certain comfort level. It’s about offering them a memorable picture that represents your company so that you come to the forefront in their minds when they need what you have to offer.


That is powerful indeed, and that will bring you branding in success!

Want to do a deeper dive into fine tuning your business? Learn how to write a business plan! Check out my 5-Day video-on-demand course that will help you get it done professionally in less than a week!

Featured photo by Adobe Stock

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By taa22

Branding Definition-What It Is and Why You Should Care

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Branding is one of those words that gets bandied around a lot. It loses its meaning after awhile.

So you may wonder, what is branding, and why should you, as a business owner, organizational leader, or artist, care about it?

In this article, I am going to share with you, from the perspective of a graphic artist and Internet marketer, a branding definition that will help you make a brand that sizzles!

You as a business owner, ministry leader, or artist need to pay keen awareness to brand building, especially in this Internet age we live in.

It only takes a few seconds for a prospect to decide whether or not to click on your link. Is your lack of branding or ineffective branding keeping prospects away from your product or service?

So if the answer is yes, then what? You need to build an identity, with an effective image, that sets you above your competitors. A brand that reaches your target market, brings name recognition, and furthers your brand visibility. A brand that compels an online visitor to click on your link, to subscribe to your mailing list, and ultimately, buy your products.

Even if you are part of a network marketing organization, a franchise, or direct selling company, you need to brand yourself.

Why? Because primarily you need to be investing in yourself. You need to have a way to distinguish yourself from other associates or representatives. And in the worst-case scenario where your MLM, franchise, or direct selling business goes bankrupt, you will have already built a following, a fan base. You won’t lose as much business because you have already built yourself as a brand, not that failed company.

So what is a brand? What is a good branding definition?

A brand is a logomark that encapsulates the unique selling proposition of a business.

But a brand is so much more. Here are just some of the things a brand does:

  • Communicates the identity of a business through that image or symbol.
  • Builds name recognition and grows in value over time as that brand gains visibility.
  • A successful brand brings customer loyalty, almost like a trusted friend.
  • Consists of a logomark and business identity name. Some brands contain only the company name set in a specific font style.
  • Distinguishes a company from competitors.
  • Protects ownership of intellectual property, especially if trademarked.
  • Can be a business or a specific product or service. Corporations have several brands that they manage.

What is your brand doing?

To learn more about creating your own brand image and how you can make that brand more effective, download my FREE report, 10 Ways You Can Make Your Brand Sizzle at http://www.makeyourbrandsizzle.com

Want to get started right away to make your brand sizzle? Check out my extensive course at http://www.brandidentityquest.com that will teach you how the basics of brand design and marketing.

Dana Susan Beasley is principal and publisher of AngelArts, a creative arts agency and publishing house, and the author of a 3-month graphic design and marketing course called brand Identity Quest. An experienced and creative graphic artist, she has been helping companies, organizations, and artists reach new heights in their branding for over 17 years.