Tag: brand building

What is a Brand and Why Should You Care?

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What is a brand and why should you care? I mean, all you need is a logo and you’re good to go, right?

Wrong!

A logo is more than putting a pretty logo up and hoping for results. What businesses, organizations, professionals, and artists of any kind need is strategic branding based on your personality, strengths, and goals. This takes thorough analysis and strategic implementation.

Watch this quick video below to understand exactly what a brand is, why you should care, and what one can do for you.

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Want to learn more about how to make your brand sizzle? Take my FREE 10 day mini-video course and read my free report!

Need to get started right away on how to make a custom brand and custom business cards? Take my online tutorial course! You can get started immediately even if it’s 2 am on a Sunday!

Want even more help? Help from a branding consultant in a workshop atmosphere? Join my webinar program starting on April 10! You will have a new logo image, business card, and web banner in seven weeks! Hurry, my early bird discount ends April 6!

Branding in Marketing – Step 1 to Make Your Brand Marketing Soar Above the Competition

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In this Internet age, branding in marketing is absolutely essential. It’s not just for big corporations anymore.

Think about this: At best, you have 30 seconds to get your prospect to click on your image. First impressions are everything!

So is your brand attracting the kind of attention you want? Or does your brand leave your traffic snoozing because it looks indistinguishable from every other brand out there?

If your brand is less than exciting, don’t worry. Over my next several posts, I’m going to share with you five steps that will help your company brand soar above the competition.

5 Steps to Make Your Brand Marketing Soar Above the Competition

Step 1) Make sure your brand represents the essence of who you are.

Your brand should accurately reflect your company’s reason for existence. Call this your mission, your vision, your Unique Selling Proposition.

Whatever you call it, the more clarity you have on why you are in business, the more your brand will accurately portray the essence of who you are as a company.

The result? You will increase your name recognition and brand awareness. If who you are is reflected accurately in your business image, your prospects will be naturally attracted to your brand and ultimately the products or services you are offering, which will increase your bottom line. Further, congruence between image and essence translates to customer trust and loyalty.

In other words, your brand delivers what you promise. When your brand does not accurately reflect your business, your prospects may feel jipped. Like you overpromised and underdelivered. You do not want your brand reflecting this bad business modus operandi!

Relationship marketing is the new wave of business. Social media makes this more relevant than ever. Don’t be left behind in the dust. Learn how to be authentic and you will soar above your competition!

Keep checking back for the next four steps! Better yet, subscribe to my blog so you don’t miss anything!

Want more valuable tips on how to soar above your competition? Check out my FREE 10 Day mini course that will have you soaring in no time at all!

Want even more help so your brand can truly slam your competitors? Sign up for my extensive course on brand marketing!

Build Brand Recognition through Custom Christmas Cards

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Now that Thanksgiving is over, Christmas is just around the corner. Have you thought about combining customer appreciation, brand awareness, and Christmas?

They fit together like a glove!

But why should you use valuable time and money to send cards and how do you go about it?

Keep on reading for some ideas that are sure to get your name noticed!

And you can use these ideas for personal use as well as business use, so read on!

1) Design and send Christmas cards because it improves customer retention. Your best customer is your existing customer! When you show that customer appreciation, you are encouraging them to turn into raving fans. That’s what you want! So that when you come up with a new product or service, they will be beating down your doors! A personal card with a unique design will communicate to them that you care. That you took the time to do something unique.

One of my clients (see card above, which I designed), an artist, has been doing Christmas cards for years. The people on her mailing list can’t wait to receive the card because they know it’s going to be something unusual. Now that’s name recognition!

2) Cards in the mail get noticed over email. Really! Think about it. What do you receive in your mailbox? Bills and junk mail, right? A card or letter is precious! The receiver of the card feels valued. E-mails are a dime a dozen and you are competing with many other e-mails. A spectacular card with your brand will automatically create name recognition and you will be on your way to creating raving fans!

3) But how can you create a spectacular card? With a scanner, some fabric, ribbon, and an original picture, you will have an unbeatable combination.

* Choose some fabric and ribbon, about letter page size. Make sure it’s not licensed!
* Scan it into computer at at least 300 dpi.
* Select an original piece of artwork, a photograph or painting. Scan it at 300 dpi.
* Layer the pieces together–use the fabric as a background, the ribbon as a frame, and the artwork as your centerpiece.
* Put your logo on the back with your address and website
* Include a personal greeting that complements your artwork

.4) Make your cards affordable by printing them through an online source. Overnightprints.com is my favorite source, and I have found them to be most cost-effective. They do great full-color work although the paper choice is limited. If you sign up for their mailing list, you will get great deals! Their cards come with white envelopes and they even have a mailing service!

5) If you want to choose semi-custom designs, Overnightprints.com has them available, or try Zazzle.com or CafePress.com. I plan to have some of my cards on these sites and will let you know as soon as I do!

6) If this sounds like too much work, hire a professional! I have been designing Christmas cards for years and would be glad to help you! But hurry, Christmas is around the corner and my schedule is already hectically busy! Just email me at info@angelarts.biz for more info.

Want more information on how to create your own Christmas cards? Introducing my new special report on 17 Steps to Creating Razzling Dazzling Christmas Cards! Features step by step easy to understand instructions, a webinar with a detailed tutorial, including demonstrations in software, and links to affordable resources for printing, inks, and print on demand sites.

And for a limited time I am offering it for sale! Grab your copy before Tuesday and you will get $50 off the retail price!

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