Tag: brand awareness

Don’t Kill Success with Perfectionism

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Perfectionism. It’s what stops aspiring entrepreneurs in their tracks. It’s sad. I see it time and time again where a great idea is born, but the bearer of that idea won’t put it forth because it has to be “perfect.”

Your brand is like a game. If you want to win, you have to get in there and play! You can’t play if you won’t get in the field because you are afraid of failing. Because you don’t want to play unless you’re perfect.

A few years ago, I once was hired by a chiropractor who wanted me to help him with a presentation of a new service. He never completed his contract because before I could barely begin work, he decided he needed to re-brand everything. He never, to my knowledge, moved forward because he was so focused on perfection.

This false belief that your work has to be perfect before you put yourself out there is a roadblock that will kill your success.

What should you aim for? Of course, excellence. But realize there will always be something you want to change about your branding, marketing materials, and products. There’s always room for improvement!

But if no one sees your brand, you will not have visibility. And that will lead to less clients that you are attracting which will lead to less sales!

I like how many Internet marketing gurus put it: “progress, not perfection.” Take baby steps.

When I became a homeschooling teacher to my son, which is a huge responsibility, my wise sister-in-law told me this:

“How do you eat an elephant? One bite at a time.”

Those words apply to business owners. If you want to have success, then let go of perfection. The success of your business depends on the speed that you get your brand and products to the marketplace. Far less “perfect” brands and products that are seen by the public will do better than a superior brand or product that has not been unveiled because it’s not “perfect.”

Lay aside perfectionism. Play the game. Who knows. You might fail. But you will have already succeeded because you have become part of the action.

Let your brand be part of the action and you will sizzle! And your future will dazzle!

Want step by step help in getting your brand ready for its big unveiling? Take my systemized, proven course that will empower you to create a solid brand that results in more leads, sales, and profits.

Elephant © Odm | Dreamstime Stock Photos

Momentum—A Necessary Ingredient for Branding Success

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We all know (or should know) the scientific definition of inertia. Basically, a body at rest stays at rest.

This tendency to remain unchanged does nothing for our businesses! We encounter resistance to change and our sales stagnate. Not a good situation.

So what can be done?

Gain momentum!

Momentum as defined in the dictionary is “the impetus gained by a moving object, the impetus and driving force gained by the development of a process or course of events.”

So what does this mean for your business? For your brand?

Performing the essential functions of business—marketing, product development, sales, and administration—is a process. It requires daily habits. It requires consistency. This discipline creates a snowball effect, one that results in change. It results in increased exposure of your brand. It ultimately leads to increased sales.

For instance, a year ago my husband and I had not implemented a marketing strategy for his business. We resisted change. We were comfortable with the two clients we had. But the lack of momentum almost destroyed us by Christmas. We could not rely on just two clients and my husband’s business stagnated.

In January, we became determined to reach out to three people per day. It was a very simple plan. It could be through online means, to an individual, a mailing, or a phone call. We did this consistently. And we started to see results. His brand awareness increased. He built momentum.

Now it’s easy to slack on these kinds of commitments and become complacent when times are well. We get comfortable. I’m reminded as I write this that I need to go back to this principle. It’s disastrous to only market AFTER you have finished work for all your clients and they have no more work for you!

It’s the same with blogging. It’s something that I have not been consistent at. But last week I joined a 30 day blogging challenge, which is the reason why I’m writing this article today. I don’t know the results yet. But what I do know is that by creating this habit, I will be increased momentum, and that will result in increased brand awareness, which will result in increased sales!

So build some momentum in your business today! Make a simple commitment, like reach out to three people per day or write one blog post per day. And join a group to keep you accountable.

When you are faithful to follow through on a consistent basis, your brand will sizzle and your future dazzle!

Would you like to find out how to make a sizzling brand? Sign up for my free mini-video series by clicking here!

Rocks On The Beach © Rebecca Abell | Dreamstime Stock Photos

Tammie discovered her Brand Identity. Would you like to find yours?

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A Note from Dana

So I kind of disappeared for awhile. So many responsibilities I’m trying to handle at once! But until now this blog was my last priority because frankly I wasn’t sure how it all fit into the big picture of my business.

But it’s becoming more clear to me now. And also what’s become clear is I can’t do it all by myself. That’s why I’m excited to announce that I have a new team member, Tammie Polk. Below please find an important note from her:

 

I discovered my Brand Identity. Would you like to find yours?

 

image-15It was February 2013. I was headed back to work after being on maternity leave for 12 weeks. I knew I didn’t want to be there. I knew that we could’ve made it for at least six months with our income tax refund. I had to do something! When the email came out asking for those who wanted to leave at the end of the year (I worked at a school), I was the first person to respond! It was then that I told myself that it was time!
But, I changed my mind. I started another job in August that offered more flexibility. I said to myself, “Okay. I can make this work.” And then, my husband got a promotion that caused me to have to let that job go. We were a one-car family and that wasn’t going to work out. I was stuck! I needed to do something, so I turned to the Internet for help.
Months later, I met Dana. I’d already established my business to a degree, but it wasn’t sparkling like she was talking about. Something was missing. She reached out to me and told me about Brand Identity Quest, which I was hesitant about at first. Like many others, I looked at the price. Even with the monthly payments, I was like, “I don’t know.”

Then I saw the 7 Day free trial and all of the bonuses—videos, teleseminars, support being a click away, valuable resources—and it made me think.

 

All of a sudden, 3 payments of $27 really didn’t look that bad. Dana challenged me to invest in myself. She told me how important that was to do, so I did! I had to. Why?
I found myself wanting to give up on what I started. I was ready to quit. I was about to close my business, pay the taxes I owed, and wait for a better time. Then, I had my strategy session with Dana. The roadmap she gave me not only brought me down off the ledge, it helped me to strengthen my business, start writing again, and led to me starting a second business with her support still at my side.

 

ttmcfinallogosmallI found my Brand Identity through Dana’s Quest. Choice Home Education Consulting and Tammie Terrell Mompreneur Coaching exist today because I saw that, for the price of a night out with my family of five, I could have that sparkling future that she talked about. From One King’s Daughter to Another and The Virtuous Business Woman—my book projects—exist today because I worked through the thought-provoking, engaging, and challenging lessons I found in Brand Identity Quest—TWICE! Plus, the additional investment of Dana’s coaching time was well worth it, including the design of one of my logos.

Now, I’m challenging you! Dana only has 1 bonus left that includes three FREE STRATEGY SESSIONS.This is a $197 value as after this slot is filled, she will be re-packaging the program and raising her prices.

How frustrated are you in your business endeavors right now? How much better do you want things to be? Do you believe in yourself and what you’re doing enough to invest in it? What is your business and happiness worth to you? How long are you going to sit here and stare at this email?
Are you ready to take this plunge into discovering your Brand Identity? If so, click here now to register into the program and claim your 3 free strategy sessions!

The journey of a lifetime begins with a first step! Will you take it?

Successful Branding–The Importance of Brand Strategy

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Recently, I’ve run across many business owners who realize they need to update their Website, but they don’t understand the importance of having a brand strategy FIRST.

Here is a video to help you understand why it’s so important.

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Is this something you are struggling with? Would you like to learn more about how to create a wildly successful business that will last a lifetime? Please take my free mini course by clicking here.