In this episode of Branding for Success, brand strategist Dana Susan Beasley talks about why keeping the end in mine and imagining your success is important and she shares important and effective ways to get you from where you are now to where you want to be.
Running a successful business. It can look easy, kind of like an ice skater effortlessly gliding on the ice.
But here’s the truth. For every successful business owner there is a story of pain, sweat, and tears.
There’s a saying: it took me 10 years to become an overnight success. Continue reading »
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Perhaps your business is stuck and you feel like you’re going nowhere fast. It may be that you are out of alignment.
What in the world does that mean?
Here’s a personal story. In my married life years ago, there were misplaced priorities that prevented me from reaching my goals Continue reading »
As a work at home business owner, a tagline or slogan is no less important than a big-time corporate office.
Why is that? Because it gives a clear message why you are in business and what your business does for its customers. As the saying goes, brevity is the soul of Continue reading »
It seems to me with the coronavirus crisis we business owners find ourselves in, one of my favorite stories would be a good one to retell… so here goes…
During the Great Depression, there were two soap companies.
One stopped stocking products and pulled their advertising.
The other decided Continue reading »
In recent times, employment was something to be counted on. After college graduation, you could expect to get hired by a company, move up in the ranks, get benefits, and 30 or 40 years later retire comfortably.
Like my Dad, who graduated from college in 1960, had a long career Continue reading »
The coronavirus has and continues to be a destructive force for small business owners and entrepreneurs. It’s scary and devastating what is happening all over the country and all over the world.
But through this I have learned it’s not time to shrink back. It’s time to double down and Continue reading »
You want new customers. You NEED new customers as it’s the lifeblood of your business growth. And as you plan for 2020 and beyond, it’s going to be the number one difference maker in all that you do.
So how can you attain new clients, and even more importantly, how Continue reading »
Last month, I had the privilege of working on a book Continue reading »