China may step up exports of fuels to Asia as EU sanctions tighten

August 28, 2022 DanaLeave a comment

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Trump’s residents are under increasing pressure from the opposition

August 28, 2022 DanaLeave a comment

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Trade groups sue admin over visas

August 28, 2022 DanaLeave a comment

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Nothing is stopping Afro-Latinos from joining both the black and Hispanic caucuses

August 28, 2022 DanaLeave a comment

As opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

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Obama teams up to take aim at Trump

August 28, 2022 DanaLeave a comment

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See latest Trump and Biden polling

August 28, 2022 DanaLeave a comment

Content here, content here, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

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WH removes George W. Bush portraits

August 28, 2022 DanaLeave a comment

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Corporations and Abortion: A Perfect Storm of Controversy

August 28, 2022 DanaLeave a comment

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What Does It Really Mean to Have Authentic Branding

October 28, 2021 DanaLeave a comment

Authentic branding. What is it and why is it important?

“Authentic” is another buzz word heard a lot when talking about branding. I use it myself in my branding courses. It’s core to what I do and how I help my clients.

But what does it mean? And how do you be authentic?

Authentic is being real. It is being you, not a carbon copy of someone else. It is not fake. It does not promise one thing and not deliver.

Finding your authentic identity involves a thorough analysis of your talents, gifts, callings, vision, dreams, weaknesses, personality, strengths, and more. When you fully understand who you are and why you are in business, you can build a brand based on you and your uniqueness. It will truly be customized.

It’s kind of like this: Have you ever driven into a developer neighborhood and gotten lost? I certainly have! Cookie cutter neighborhoods look all alike. I cannot find my destination by memory. I have to work extra hard to know the address.

But when you go to a custom house, do you not remember it? If it is really well designed, is it not worth more?

It’s the same with a brand. When your look is cookie cutter (like from one of those cheap business card templates you can get from the Internet), you will lose customers. You will not be easy for your customer to find because you will not be memorable. There is nothing to distinguish you from your competition.

But when you customize your brand you are adding value to your business. That in the end means increased revenue.

That is why building a brand based on your authentic identity is so important. It has be to be who you are, who your business is, at the core.

And part of that authenticity is delivering on your promises.

Because your customers will gain a perception of you. This can be a false or negative impression. It can be based on assumptions or based on reality.

What’s really powerful for your business and will bring you success is when perception of your brand equals reality.

Why? Because then you will have a satisfied customer who will keep coming back to you, not to mention giving you word of mouth referrals!

Now that truly is branding success!

Your Brand: Your Most Valuable Asset

September 9, 2021 DanaLeave a comment

What do you think is your company’s most valuable asset?
It is your brand!

Corporations spend tens of thousands of dollars and even millions of dollars on branding. Think about the “big guys” out there—the Targets and Visas and Starbucks, to name a few. They jealously guard their images. They trademark their logos and slogans. And they go after violators with a vengeance.

They know that their branding is their most important asset.

So why should you, as a business owner think any less?

Unfortunately, many small business owners gravitate to logos and branding that is cheap and free. In fact, some business owners don’t even know what branding is!

They put their business name in Helvetica and that’s the extent of it.

A good brand is more than finding a pretty or cool logo. Or going to a cheap and free resource that will give you templates and all you do is plug in your information.

The problem with these resources is it is not tailor-made to your unique business. It is not customized so that your prospects will easily recognize you.

It’s kind of like being lost in a sea of “cookie cutter” homes. Where I live, there are plenty of them! Every time I go in one of these neighborhoods, I get lost because I can’t tell the difference between one house and the next.

It’s the same with your logo and branding. If your logo looks the same as your competition, your prospect will be lost. There’s nothing to distinguish you from the crowd. This is especially problematic with the Internet.

But when you base a logo on strategic analysis, on your Unique Selling Point, your mission, target market, and other factors, you will be building a brand that brings value. This will mean an increase in your bottom line!

Because if you don’t take your business seriously, your prospects won’t take you seriously. That is what a poorly-constructed logo or brand communicates. The opposite is true, too—If you take your business seriously, your prospects will take you seriously. They will feel comfortable in doing business with you.

That’s what branding is all about. It’s about creating a sense of relationship and trust between your customer and you. It’s about building a certain comfort level. It’s about offering them a memorable picture that represents your company so that you come to the forefront in their minds when they need what you have to offer.

That is powerful indeed, and that will bring you branding in success!

Want to do a deeper dive into fine tuning your business? Learn how to write a business plan! Check out my 5-Day video-on-demand course that will help you get it done professionally in less than a week!

Featured photo by Adobe Stock

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By taa22

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