A recent consultation with a potential client got me thinking… What is the difference between a logo and a brand and why should you, as a business owner, care?
A LOGO is a symbol that describes a company, product, organization, or idea. It usually is comprised of a name and Continue reading »
Last fall, Nathan Creed, my nephew and apprentice, helped me create a free video series called 3 Keys to Valor. Here is a little snippet of one of the clips. I think you’ll enjoy this!
Do you want to know more about the 3 Keys to Valor? Watch Continue reading »
Let me be brutally honest here. I’ve been hiding under my covers all day, running from my responsibilities as a brand expert.
You see, sometimes I get scared. I have huge dreams, and they seem impossible.
Because after all, who am I to achieve these lofty ideas? How am I Continue reading »
Here’s just a brief video of the work I have done. Each week I will share more of my portfolio. I have done a wide variety–logos, branding, brochures, web banners, promotional products, calendars, catalogs, business reports, flyers, advertisements, magazines, postcards, bookmarks, greeting cards, posters, banners, signage, notebooks, and so much Continue reading »
In order to kickstart this blog, which I have sorely neglected, I am going to reach back into my archives and share one of the first instructional videos I ever made. This is basic and will serve as a foundation for everything you do in business. Continue reading »
Here is my special sale: You can get $10 off the first month of my Brand Identity Quest Tutorial Lesson Series. And for a limited time, you can get 22 days of the FREE trial Continue reading »
You want to increase business and you represent a company as a direct seller or network marketer. Your home office takes care of your branding. Your business cards come from them and they supply you with your marketing materials that you need to promote your business.
But what if you’re Continue reading »
Maybe you are going gangbusters with your marketing. But you may have forgotten a very important part of your strategy to getting the word out about what you do.
What is that? A publicity campaign.
Why should you do a publicity campaign? It is Continue reading »
A few years ago, I started a homeschooling co-op specifically for others who were using the same curriculum we use, which is called KONOS. I made flyers and handed them out at our homeschooling support group. I gave them out at Continue reading »
With the advent of Internet Marketing, branding in marketing is absolutely essential and not just for big corporations anymore. At best, you have 10 seconds to get your prospect to click on your image.
Is your brand attracting the kind of attention you want or does your brand leave your Continue reading »