We live in the microwave generation where we expect to get instant gratification. We want everything immediately.

And in these uncertain times, long-term investments seem too risky. A wait and see attitude pervades the country as we ride out a turbulent election season. Will we come into a time that is more business friendly?

Whatever is quick and cheap or even better, free, rules decision-making. Planning? What planning? We run from crisis to crisis, barely able to catch our breath.

As a branding expert, I see this again and again in the thought that business owners take to their branding decisions.

They are actually short-sighted decisions. Instead of investing in their most important asset, their brand, the business owner only thinks of what is cheap or free, making decisions because something is cute or pretty. Very little thought is put into what makes a company’s image stand out above the competition. Or how their brand image can accurately reflect the essence of who they are and what they do.

Creating an effective brand image requires thorough analysis and strategic implementation. This is a process. It requires time, thought, planning, and knowledge.

Corporations know this. They spend tens of thousands of dollars on brand development and design. These companies have longevity because they are not short-sighted. Planning and strategic implementation of their brands is a priority.

Bu why go through all this work as a small business owner? Because an effective brand will increase your credibility with your prospects and customers. What will this do? Attract more business to you! When you take your business seriously, your prospects and customers will take your business seriously. And this will increase your bottom line! Which means, of course, increased profits.

It will also increase the chances that your company will be around for the long haul. Consider this. The statistic for failed businesses show that eight out of ten small businesses fail within the first three years.

So what about you? Are you being shortsighted with your brand identity design? Or are you ready to invest in your brand image so you will have a strong, robust business?

If you are ready to invest in your business and your brand, join my webinar program starting April 10. You will get step by step help in building your brand identity design and strategic implementation. Click here now to sign up! And if you do so by Friday, April 6, you will get my early bird discount. Want more of an incentive? I am offering $50 off for the first month. Just enter the coupon code SIZZLE upon check out. I do not want anyone to miss out on this opportunity for your business to truly sizzle!