Branding strategy. How do you do it?

The other night I was thinking about the classic questions asked in journalism: who, what, where, when, why, and how; and it occurred to me this would be a fantastic tool to developing your brand and reaching new levels in your business.

So I came up with a laundry list of brainstorming questions:

1) Who

Who are you in business for? Whom do you serve? Who runs the company? Who is your staff, if you have any? Who are your important resources? Who are your mentors? Who are the business owners you admire? 2) Who motivates you to be an entrepreneur, especially in hard times? Who do you need to delegate tasks to?

2) What

What does your business do? What is the history of your business? What is your history? What do your important publics think of you and your business? What is your business perceived to be by your target market? What motivates you when you experience roadblocks? What resources do you need to really achieve the level of success you are aspiring to? What skills do you need to learn? What equipment do you need? What are your products and services. What tasks can you delegate? What obstacles are holding you back?

3) Where

Where do you serve? Is your business in geographical in nature or is it online? If you are primarily a regional business, can you expand your business online. For instance, if you teach a class in your town, can you teach it via a webinar? Or, if you teach a webinar online, can you form a local class?  Where is your audience located? Where do they hang out? Where on the Internet do they surf?

4) When

When does your target market get on the Internet? When is your target market able to make purchases? When do they have cash flow? When do they have the least cash flow and therefore in the most pain? When do they need your products or services?

5) Why

Why are you in business? Why do you serve your target market? Why did you start your business? Why are you an entrepreneur? Why did you choose your target market? Why did you create your products and services?

6) How

How does your target market benefit from your products or services? How does your business work? How do you promote your product or services to your target market? How do you get paid?

That’s a lot of questions, but brainstorming the answers may help you build a brand that gets noticed and reach a new level in your business!

Want more help with your brand strategy? Join me in a journey to unmask your authentic identity! Several programs available, including webinar workshop series starting September 14! Space is limited, so reserve your spot today by clicking here!

 

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