Want A Thriving Business? Focus On Alignment!

branding success

Perhaps your business is stuck and you feel like you’re going nowhere fast. It may be that you are out of alignment.


What in the world does that mean?


Here’s a personal story. In my married life years ago, there were misplaced priorities that prevented me from reaching my goals and the goals we had as a family. The reason? Our marriage was out of balance and we had stopped putting Christ in the midst of it, which spun off into our businesses.

Everything was dried up. We experienced failure after failure.


When you peel away the layer of this onion, you find at its core it was because we trusted in money, not God. We believed we were slaves, not heirs, and we took on burdens that were not ours to hold. In addition, we did not ask for help but instead tried to pull ourselves up by our own bootstraps. At the heart of it, I didn’t trust that God cared for me or that I mattered.


Our lives were spinning out of control, all because the foundation was sinking. We were building our household on a lie.


So God, being the loving Father He is, would not bless us. Since we were stingy with each other, others were stingy with us. Since I didn’t believe in myself, I communicated that unconsciously without meaning to.


Being a small business owner is a journey of faith. When we replace that faith with trying to do it all on our own or working out of desperation, joy is sucked out of us. We burn out quickly. Frustration ensues and we can’t seem to make those breakthroughs that we so keenly need. Burdens pile on and on and on.


But when we are in alignment, with Christ, in our marriage and in our family, we have joy, energy, love, and confidence. We stop swimming against the tide, but instead wait for God as He tells us what the next step is and how to complete it. We realize that our job is to plant seeds and His job is to produce the harvest.


It’s so easy to put off happiness until we get that perfect pot of gold we are seeking. For instance, saying you will be happy when you lose 50 pounds, or you will be happy when you make a certain quota in your business. In our case, we put off getaways and dates because we had to work and we couldn’t “afford” it. In effect, we put off loving each other and as a result we almost lost everything we had, including our marriage.


But the truth is, a marriage counselor or even worse a divorce lawyer is much more expensive than regular outings together! Keeping a balance in devotion to God, marriage, family, and building a brand is so important.


To be successful, we have to stop compartmentalizing our lives. That’s the beauty of entrepreneurialism. When we live whole and free and motivated by inspired action, we are able to build with joy and then we will experience results.


That is the epitome of branding success!

Knowing your why is a very important way to be in alignment. After all, if you understand what inspires you you will work more effectively and therefore have more branding success. I’ve created a free mini course to hep you find out what’s driving you so that you can achieve your dreams. Click here to sign up.

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