Job Vs. Self-Employment: Which is Better Especially with Coronavirus?

working during coronavirus

In recent times, employment was something to be counted on. After college graduation, you could expect to get hired by a company, move up in the ranks, get benefits, and 30 or 40 years later retire comfortably. Like my Dad, who graduated from college in 1960, had a long career in both the Air Force […]

Branding Strategy–Build Your Brand Identity Through the Five Ws

Branding strategy. How do you do it? The other night I was thinking about the classic questions asked in journalism: who, what, where, when, why, and how; and it occurred to me this would be a fantastic tool to developing your brand and reaching new levels in your business. So I came up with a […]