Building a Brand–It’s All About Mindset

Let me be brutally honest here. I’ve been hiding under my covers all day, running from my responsibilities as a brand expert. You see, sometimes I get scared. I have huge dreams, and they seem impossible. Because after all, who am I to achieve these lofty ideas? How am I even remotely worthy? These are […]

Branding Definition-What It Is and Why You Should Care

Branding is one of those words that gets bandied around a lot. It loses its meaning after awhile. So you may wonder, what is branding, and why should you, as a business owner, organizational leader, or artist, care about it? In this article, I am going to share with you, from the perspective of a […]