Your Brand: Your Most Valuable Asset

What do you think is your company’s most valuable asset? It is your brand! Corporations spend tens of thousands of dollars and even millions of dollars on branding. Think about the “big guys” out there—the Targets and Visas and Starbucks, to name a few. They jealously guard their images. They trademark their logos and slogans. […]

The Importance of Goal Planning

goal planning

Do you need to be refreshed in your business? Take my free Business Revival Challenge! Do you want to do a deeper dive into business planning and get step by step help? Take my business planning workshop and come away with a complete business plan!

Branding Definition-What It Is and Why You Should Care

Branding is one of those words that gets bandied around a lot. It loses its meaning after awhile. So you may wonder, what is branding, and why should you, as a business owner, organizational leader, or artist, care about it? In this article, I am going to share with you, from the perspective of a […]