What’s In a Name?
“What’s in a name? That which we call a rose by any other name would smell as sweet.” We all know that that famous quote by William Shakespeare applies to Juliet in Romeo and Juliet. But do you know it’s a crucial question to ask about your business? What is in YOUR name? What is […]
To Create a Successful Brand Be Unique!
It’s the night before Thanksgiving, and I’m sending my husband to the store for some last-minute items. Now thankfully he won’t need to purchase much. Only fresh ingredients for the salad I’m making tomorrow for the big feast. But normally, if I send him with a long list, he gets lost. Every brand looks like […]
Want a Successful Brand? Be Bold!
So confession time. For many years I suffered with low-self esteem and extreme shyness. I believed that I didn’t matter, that there was no value in what I had to offer. As a consequence, I was too timid. I was not bold enough. And that has cost me dearly. Now I am shifting my “stinking […]
Investing in Yourself–You Are Worth It!
“Because you’re worth It.” Remember that old L’Oreal commercial for hair color? If you’re over 40 like me, you might recall. It starred Meredith Baxter-Birney and in it she demonstrates vividly that choosing premium hair color is worth the extra cost. You also are worth it. As a business owner, you are worth investing in. […]
Branding in Marketing – Step 1 to Make Your Brand Marketing Soar Above the Competition
In this Internet age, branding in marketing is absolutely essential. It’s not just for big corporations anymore. Think about this: At best, you have 30 seconds to get your prospect to click on your image. First impressions are everything! So is your brand attracting the kind of attention you want? Or does your brand leave […]