What’s In a Name?
“What’s in a name? That which we call a rose by any other name would smell as sweet.” We all know that that famous quote by William Shakespeare applies to Juliet in Romeo and Juliet. But do you know it’s a crucial question to ask about your business? What is in YOUR name? What is […]
To Create a Successful Brand Be Unique!
It’s the night before Thanksgiving, and I’m sending my husband to the store for some last-minute items. Now thankfully he won’t need to purchase much. Only fresh ingredients for the salad I’m making tomorrow for the big feast. But normally, if I send him with a long list, he gets lost. Every brand looks like […]
Investing in Yourself–You Are Worth It!
“Because you’re worth It.” Remember that old L’Oreal commercial for hair color? If you’re over 40 like me, you might recall. It starred Meredith Baxter-Birney and in it she demonstrates vividly that choosing premium hair color is worth the extra cost. You also are worth it. As a business owner, you are worth investing in. […]
Tammie discovered her Brand Identity. Would you like to find yours?
A Note from Dana So I kind of disappeared for awhile. So many responsibilities I’m trying to handle at once! But until now this blog was my last priority because frankly I wasn’t sure how it all fit into the big picture of my business. But it’s becoming more clear to me now. And also […]
Building a Strong Brand–What to Include in Your Brand to Make It Sizzle!
Something all business owners need to know is what to include in their branding images. A strategic approach to this will result in more effective ones. And that will lead to more profits! So what is an effective brand? How do you build a strong brand? An effective brand reflects accurately who you are and […]
Successful Branding–The Importance of Brand Strategy
Recently, I’ve run across many business owners who realize they need to update their Website, but they don’t understand the importance of having a brand strategy FIRST. Here is a video to help you understand why it’s so important. [vsw id=”R4WvT0_lBsU” source=”youtube” width=”425″ height=”344″ autoplay=”no”] Is this something you are struggling with? Would you […]
Building a Brand Identity–What Exactly Branding Does
Last fall, Nathan Creed, my nephew and apprentice, helped me create a free video series called 3 Keys to Valor. Here is a little snippet of one of the clips. I think you’ll enjoy this! Do you want to know more about the 3 Keys to Valor? Watch the trailer! Sign up today […]
Branding in Marketing–5 Steps to Make Your Brand Marketing Soar Above the Competition
With the advent of Internet Marketing, branding in marketing is absolutely essential and not just for big corporations anymore. At best, you have 10 seconds to get your prospect to click on your image. Is your brand attracting the kind of attention you want or does your brand leave your traffic snoozing because it looks […]
Branding Yourself–7 Tips to Help You Stand Out Above the Crowd
In this Internet age, it’s easy to get lost in the crowd. How can you stand out with your prospects? Here’s some ideas to help you! Send your customers branded birthday cards, promotional products, and thank you gifts. This will keep you top of mind and show that you care! Set up a domain […]
Brand Identity Design–What is the Difference Between a Logo and a Brand?
Brand and logo design. Are they the same thing or are they different? A recent consultation with a potential client got me thinking about this when it comes to brand identity design. What is the difference between a logo and a brand and why should you, as a business owner, care? The following is my […]