Do You Love What You Do?
Let me ask you a question. When Sunday night comes and you think about the work week ahead, what is your response: 1) dread or 2) excitement? If you answered dread, then I suggest to you that your work and your passions are not aligned. Why is that important? Don’t we after all have to […]
Investing in Yourself–You Are Worth It!
“Because you’re worth It.” Remember that old L’Oreal commercial for hair color? If you’re over 40 like me, you might recall. It starred Meredith Baxter-Birney and in it she demonstrates vividly that choosing premium hair color is worth the extra cost. You also are worth it. As a business owner, you are worth investing in. […]
Momentum—A Necessary Ingredient for Branding Success
We all know (or should know) the scientific definition of inertia. Basically, a body at rest stays at rest. This tendency to remain unchanged does nothing for our businesses! We encounter resistance to change and our sales stagnate. Not a good situation. So what can be done? Gain momentum! Momentum as defined in the dictionary […]
Crippled by Fear. What are You Going to Do With It?
As an entrepreneur and small business owner, fear can paralyze you. It can stop you in your tracks. Will you let it? Or will you find a way to leverage that fear, resulting in more success and bigger impact? Sure, I get it. We’ve been there, believe me. Sometimes the uncertainty of owning your own […]
What Do You Do When You’re in a Valley?
So if we could, we all would live on a mountaintop, right? We would always have enough. Actually, more than enough. More clients. More products sold. More services sold. More revenues. But life is full of ups and downs. And business is no exception. What can we do when we experience valleys in our business? […]
3 Mindsets that Kill Your Business
You may have heard the sobering statistic that more businesses are failing than are starting. So how can you, as a business owner, avoid becoming this statistic? Here are three mindsets that will hasten your failure and are to be avoided: 1. Looking for a quick fix or magic wand Our society truly deserves the […]
Tammie discovered her Brand Identity. Would you like to find yours?
A Note from Dana So I kind of disappeared for awhile. So many responsibilities I’m trying to handle at once! But until now this blog was my last priority because frankly I wasn’t sure how it all fit into the big picture of my business. But it’s becoming more clear to me now. And also […]
Graphic Design Capabilities–Some of My Book Cover Designs!
On Fridays, I will be sharing some of the work I have done. With over 20 years experience in the graphic arts, I have a lot to share! Today I will concentrate on covers. My book covers stand out! Do you have a book cover you want designed? Find out more about my […]
Building a Strong Brand–What to Include in Your Brand to Make It Sizzle!
Something all business owners need to know is what to include in their branding images. A strategic approach to this will result in more effective ones. And that will lead to more profits! So what is an effective brand? How do you build a strong brand? An effective brand reflects accurately who you are and […]
Advertising Your Name As An Author–Why You Need a Brand!
Are you an author or an aspiring one? What is the missing element that most new writers don’t even think about? How can you stand out above the slush pile? What if you want to self-publish? What do you need to do? Find out answers to these questions in this video: [vsw id=”PjjiUGsZTvc” source=”youtube” width=”425″ […]