Job Vs. Self-Employment: Which is Better Especially with Coronavirus?
In recent times, employment was something to be counted on. After college graduation, you could expect to get hired by a company, move up in the ranks, get benefits, and 30 or 40 years later retire comfortably. Like my Dad, who graduated from college in 1960, had a long career in both the Air Force […]
Thriving in the Midst of the Coronavirus
The coronavirus has and continues to be a destructive force for small business owners and entrepreneurs. It’s scary and devastating what is happening all over the country and all over the world. But through this I have learned it’s not time to shrink back. It’s time to double down and re-strategize and get yourself out […]
5 Golden Rules of Target Marketing
You want new customers. You NEED new customers as it’s the lifeblood of your business growth. And as you plan for 2020 and beyond, it’s going to be the number one difference maker in all that you do. So how can you attain new clients, and even more importantly, how can you RETAIN current customers? […]
Graphic Design Portfolio–My Latest Work
Graphic Design Portfolio–Here’s a snapshot of some of my latest work. Every week, I plan on doing a little show ‘n tell time. This weekly feature will display some of my latest work and explain the process of creativity. Last month, I had the privilege of working on a book cover design for my client […]
What’s In a Name?
“What’s in a name? That which we call a rose by any other name would smell as sweet.” We all know that that famous quote by William Shakespeare applies to Juliet in Romeo and Juliet. But do you know it’s a crucial question to ask about your business? What is in YOUR name? What is […]
8 Ways to Keep Inspired in Your Business
What if that “fire in your belly” goes out in your business? What if you lose your passion and you find it hard to keep going? Here’s some suggestions to help you get that fire back! 1) Assess if you are really following your passions in your business. Does your business authentically reflect your values, […]
Believing in YOU—Essential to Your Branding Success
What makes or breaks your success? What one false belief could derail your future? What mindset could kill your dreams? A lack of self confidence. A lack of believing what you have to offer has value. Not believing in YOU! Not long ago, I sat down with a potential client in a strategy session. I […]
Don’t Kill Success with Perfectionism
Perfectionism. It’s what stops aspiring entrepreneurs in their tracks. It’s sad. I see it time and time again where a great idea is born, but the bearer of that idea won’t put it forth because it has to be “perfect.” Your brand is like a game. If you want to win, you have to get […]
To Create a Successful Brand Be Unique!
It’s the night before Thanksgiving, and I’m sending my husband to the store for some last-minute items. Now thankfully he won’t need to purchase much. Only fresh ingredients for the salad I’m making tomorrow for the big feast. But normally, if I send him with a long list, he gets lost. Every brand looks like […]
Want a Successful Brand? Be Bold!
So confession time. For many years I suffered with low-self esteem and extreme shyness. I believed that I didn’t matter, that there was no value in what I had to offer. As a consequence, I was too timid. I was not bold enough. And that has cost me dearly. Now I am shifting my “stinking […]