Are You Struggling in Business? Focus on Alignment!
Sometimes in business we can feel stuck and like nothing will ever change. Like nothing you try is working in your business. It may be an alignment problem. What do you I mean? Let me tell you a personal story. In my married life, there were some misplaced priorities that prevented me from reaching the […]
A Classic Soap Story From the Great Depression…
It seems to me with the coronavirus crisis we business owners find ourselves in, one of my favorite stories would be a good one to retell… so here goes… During the Great Depression, there were two soap companies. One stopped stocking products and pulled their advertising. The other decided to use a new platform–radio. […]
Job Vs. Self-Employment: Which is Better Especially with Coronavirus?
In recent times, employment was something to be counted on. After college graduation, you could expect to get hired by a company, move up in the ranks, get benefits, and 30 or 40 years later retire comfortably. Like my Dad, who graduated from college in 1960, had a long career in both the Air Force […]
Thriving in the Midst of the Coronavirus
The coronavirus has and continues to be a destructive force for small business owners and entrepreneurs. It’s scary and devastating what is happening all over the country and all over the world. But through this I have learned it’s not time to shrink back. It’s time to double down and re-strategize and get yourself out […]
Believing in YOU—Essential to Your Branding Success
What makes or breaks your success? What one false belief could derail your future? What mindset could kill your dreams? A lack of self confidence. A lack of believing what you have to offer has value. Not believing in YOU! Not long ago, I sat down with a potential client in a strategy session. I […]
Don’t Kill Success with Perfectionism
Perfectionism. It’s what stops aspiring entrepreneurs in their tracks. It’s sad. I see it time and time again where a great idea is born, but the bearer of that idea won’t put it forth because it has to be “perfect.” Your brand is like a game. If you want to win, you have to get […]
Want a Successful Brand? Be Bold!
So confession time. For many years I suffered with low-self esteem and extreme shyness. I believed that I didn’t matter, that there was no value in what I had to offer. As a consequence, I was too timid. I was not bold enough. And that has cost me dearly. Now I am shifting my “stinking […]
Do You Love What You Do?
Let me ask you a question. When Sunday night comes and you think about the work week ahead, what is your response: 1) dread or 2) excitement? If you answered dread, then I suggest to you that your work and your passions are not aligned. Why is that important? Don’t we after all have to […]
Momentum—A Necessary Ingredient for Branding Success
We all know (or should know) the scientific definition of inertia. Basically, a body at rest stays at rest. This tendency to remain unchanged does nothing for our businesses! We encounter resistance to change and our sales stagnate. Not a good situation. So what can be done? Gain momentum! Momentum as defined in the dictionary […]
Crippled by Fear. What are You Going to Do With It?
As an entrepreneur and small business owner, fear can paralyze you. It can stop you in your tracks. Will you let it? Or will you find a way to leverage that fear, resulting in more success and bigger impact? Sure, I get it. We’ve been there, believe me. Sometimes the uncertainty of owning your own […]