A Classic Soap Story From the Great Depression…

business during coronavirus

It seems to me with the coronavirus crisis we business owners find ourselves in, one of my favorite stories would be a good one to retell… so here goes…   During the Great Depression, there were two soap companies. One stopped stocking products and pulled their advertising. The other decided to use a new platform–radio. […]

5 Golden Rules of Target Marketing

target marketing

You want new customers. You NEED new customers as it’s the lifeblood of your business growth. And as you plan for 2020 and beyond, it’s going to be the number one difference maker in all that you do. So how can you attain new clients, and even more importantly, how can you RETAIN current customers? […]

To Create a Successful Brand Be Unique!

It’s the night before Thanksgiving, and I’m sending my husband to the store for some last-minute items. Now thankfully he won’t need to purchase much. Only fresh ingredients for the salad I’m making tomorrow for the big feast. But normally, if I send him with a long list, he gets lost. Every brand looks like […]

Investing in Yourself–You Are Worth It!

“Because you’re worth It.” Remember that old L’Oreal commercial for hair color? If you’re over 40 like me, you might recall. It starred Meredith Baxter-Birney and in it she demonstrates vividly that choosing premium hair color is worth the extra cost. You also are worth it. As a business owner, you are worth investing in. […]

Building a Strong Brand–What to Include in Your Brand to Make It Sizzle!

Something all business owners need to know is what to include in their branding images. A strategic approach to this will result in more effective ones. And that will lead to more profits! So what is an effective brand? How do you build a strong brand? An effective brand reflects accurately who you are and […]

Advertising Your Name As An Author–Why You Need a Brand!

Are you an author or an aspiring one? What is the missing element that most new writers don’t even think about? How can you stand out above the slush pile? What if you want to self-publish? What do you need to do? Find out answers to these questions in this video: [vsw id=”PjjiUGsZTvc” source=”youtube” width=”425″ […]

Successful Branding–The Importance of Brand Strategy

Recently, I’ve run across many business owners who realize they need to update their Website, but they don’t understand the importance of having a brand strategy FIRST. Here is a video to help you understand why it’s so important. [vsw id=”R4WvT0_lBsU” source=”youtube” width=”425″ height=”344″ autoplay=”no”]   Is this something you are struggling with? Would you […]

Increase Business–3 Reasons Why Direct Sellers and Network Marketers Need a Brand

You want to increase business and you represent a company as a direct seller or network marketer. Your home office takes care of your branding. Your business cards come from them and they supply you with your marketing materials that you need to promote your business. But what if you’re missing something? What if there’s […]

Create a Publicity Campaign to Gain Visibility in Your Market!

Maybe you are going gangbusters with your marketing. But you may have forgotten a very important part of your strategy to getting the word out about what you do. What is that? A publicity campaign. Why should you do a publicity campaign? It is a very effective way to increase your visibility in the marketplace, […]