Identify Your Passions to Experience Business Success

business success

Business success can seem like an illusive search like a pot of gold at the end of a rainbow. So what’s the secret? Identifying your passions and callings. It’s no secret that many of the world’s most successful business entrepreneurs possess an extraordinary passion for their work. But not only does passion fuel success—it can […]

What Does It Really Mean to Have Authentic Branding

Authentic branding. What is it and why is it important?   “Authentic” is another buzz word heard a lot when talking about branding. I use it myself in my branding courses. It’s core to what I do and how I help my clients. But what does it mean? And how do you be authentic? Authentic is […]

Your Brand: Your Most Valuable Asset

What do you think is your company’s most valuable asset? It is your brand! Corporations spend tens of thousands of dollars and even millions of dollars on branding. Think about the “big guys” out there—the Targets and Visas and Starbucks, to name a few. They jealously guard their images. They trademark their logos and slogans. […]

Imagining Your Success in Business

business planning

In this episode of Branding for Success, brand strategist Dana Susan Beasley talks about why keeping the end in mine and imagining your success is important and she shares important and effective ways to get you from where you are now to where you want to be. Want to find out more about my business […]

6 Myths Uncovered About Running a Successful Business

internet entrepreneur

Running a successful business. It can look easy, kind of like an ice skater effortlessly gliding on the ice. But here’s the truth. For every successful business owner there is a story of pain, sweat, and tears. There’s a saying: it took me 10 years to become an overnight success. You see, we only see […]

Want A Thriving Business? Focus On Alignment!

branding success

Perhaps your business is stuck and you feel like you’re going nowhere fast. It may be that you are out of alignment. What in the world does that mean? Here’s a personal story. In my married life years ago, there were misplaced priorities that prevented me from reaching my goals and the goals we had […]

Simple Ideas to Write Taglines

As a work at home business owner, a tagline or slogan is no less important than a big-time corporate office. Why is that? Because it gives a clear message why you are in business and what your business does for its customers. As the saying goes, brevity is the soul of wit. As a society, we […]

Graphic Design Portfolio–My Latest Work

Graphic Design Portfolio–Here’s a snapshot of some of my latest work. Every week, I plan on doing a little show ‘n tell time. This weekly feature will display some of my latest work and explain the process of creativity. Last month, I had the privilege of working on a book cover design for my client […]

Customer Service–How You Can Rise Above the Competition

As I am writing this blog article, my husband is on the phone with our mortgage company. We have had nothing but problems with what should be a very simple request. One person says to do one thing, and another person says another thing. The sheer incompetence and apathy of this company is frustrating. He […]

Brand Identity Design–How an Effective Logo Can Skyrocket Your Revenues

A recent consultation with a potential client got me thinking… What is the difference between a logo and a brand and why should you, as a business owner, care? A LOGO is a symbol that describes a company, product, organization, or idea. It usually is comprised of a name and an image. Sometimes the logo […]