The Importance of Goal Planning
Do you need to be refreshed in your business? Take my free Business Revival Challenge! Do you want to do a deeper dive into business planning and get step by step help? Take my business planning workshop and come away with a complete business plan!
A Classic Soap Story From the Great Depression…
It seems to me with the coronavirus crisis we business owners find ourselves in, one of my favorite stories would be a good one to retell… so here goes… During the Great Depression, there were two soap companies. One stopped stocking products and pulled their advertising. The other decided to use a new platform–radio. […]
What’s In a Name?
“What’s in a name? That which we call a rose by any other name would smell as sweet.” We all know that that famous quote by William Shakespeare applies to Juliet in Romeo and Juliet. But do you know it’s a crucial question to ask about your business? What is in YOUR name? What is […]
8 Ways to Keep Inspired in Your Business
What if that “fire in your belly” goes out in your business? What if you lose your passion and you find it hard to keep going? Here’s some suggestions to help you get that fire back! 1) Assess if you are really following your passions in your business. Does your business authentically reflect your values, […]
To Create a Successful Brand Be Unique!
It’s the night before Thanksgiving, and I’m sending my husband to the store for some last-minute items. Now thankfully he won’t need to purchase much. Only fresh ingredients for the salad I’m making tomorrow for the big feast. But normally, if I send him with a long list, he gets lost. Every brand looks like […]
Want a Successful Brand? Be Bold!
So confession time. For many years I suffered with low-self esteem and extreme shyness. I believed that I didn’t matter, that there was no value in what I had to offer. As a consequence, I was too timid. I was not bold enough. And that has cost me dearly. Now I am shifting my “stinking […]
Do You Love What You Do?
Let me ask you a question. When Sunday night comes and you think about the work week ahead, what is your response: 1) dread or 2) excitement? If you answered dread, then I suggest to you that your work and your passions are not aligned. Why is that important? Don’t we after all have to […]
Momentum—A Necessary Ingredient for Branding Success
We all know (or should know) the scientific definition of inertia. Basically, a body at rest stays at rest. This tendency to remain unchanged does nothing for our businesses! We encounter resistance to change and our sales stagnate. Not a good situation. So what can be done? Gain momentum! Momentum as defined in the dictionary […]
What Do You Do When You’re in a Valley?
So if we could, we all would live on a mountaintop, right? We would always have enough. Actually, more than enough. More clients. More products sold. More services sold. More revenues. But life is full of ups and downs. And business is no exception. What can we do when we experience valleys in our business? […]
Tammie discovered her Brand Identity. Would you like to find yours?
A Note from Dana So I kind of disappeared for awhile. So many responsibilities I’m trying to handle at once! But until now this blog was my last priority because frankly I wasn’t sure how it all fit into the big picture of my business. But it’s becoming more clear to me now. And also […]