Archive for November 30, 2015

Don’t Kill Success with Perfectionism

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Perfectionism. It’s what stops aspiring entrepreneurs in their tracks. It’s sad. I see it time and time again where a great idea is born, but the bearer of that idea won’t put it forth because it has to be “perfect.”

Your brand is like a game. If you want to » Read more..

To Create a Successful Brand Be Unique!

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It’s the night before Thanksgiving, and I’m sending my husband to the store for some last-minute items. Now thankfully he won’t need to purchase much. Only fresh ingredients for the salad I’m making tomorrow for the big feast.

But normally, if I send him with a long list, he gets » Read more..

Want a Successful Brand? Be Bold!

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So confession time. For many years I suffered with low-self esteem and extreme shyness. I believed that I didn’t matter, that there was no value in what I had to offer. As a consequence, I was too timid. I was not bold enough. And that has cost me dearly.

Now » Read more..

Do You Love What You Do?

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Let me ask you a question. When Sunday night comes and you think about the work week ahead, what is your response: 1) dread or 2) excitement?

If you answered dread, then I suggest to you that your work and your passions are not aligned.

Why is that important? Don’t » Read more..

Investing in Yourself–You Are Worth It!

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“Because you’re worth It.” Remember that old L’Oreal commercial for hair color? If you’re over 40 like me, you might recall. It starred Meredith Baxter-Birney and in it she demonstrates vividly that choosing premium hair color is worth the extra cost.

You also are worth it. As a business owner, » Read more..

Momentum—A Necessary Ingredient for Branding Success

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We all know (or should know) the scientific definition of inertia. Basically, a body at rest stays at rest.

This tendency to remain unchanged does nothing for our businesses! We encounter resistance to change and our sales stagnate. Not a good situation.

So what can be done?

Gain momentum!

Momentum » Read more..

Crippled by Fear. What are You Going to Do With It?

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As an entrepreneur and small business owner, fear can paralyze you. It can stop you in your tracks. Will you let it? Or will you find a way to leverage that fear, resulting in more success and bigger impact?

Sure, I get it. We’ve been there, believe me. Sometimes the » Read more..

What Do You Do When You’re in a Valley?

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So if we could, we all would live on a mountaintop, right? We would always have enough. Actually, more than enough. More clients. More products sold. More services sold. More revenues.

But life is full of ups and downs. And business is no exception. What can we do when we » Read more..

3 Mindsets that Kill Your Business

LootYou may have heard the sobering statistic that more businesses are failing than are starting. So how can you, as a business owner, avoid becoming this statistic? Here are three mindsets that will hasten your failure and are to be avoided:

1. Looking for a quick fix or magic wand » Read more..

Tammie discovered her Brand Identity. Would you like to find yours?

A Note from Dana

So I kind of disappeared for awhile. So many responsibilities I’m trying to handle at once! But until now this blog was my last priority because frankly I wasn’t sure how it all fit into the big picture of my business.

But it’s becoming more clear » Read more..