Successful Branding–The Importance of Brand Strategy

Recently, I’ve run across many business owners who realize they need to update their Website, but they don’t understand the importance of having a brand strategy FIRST. Here is a video to help you understand why it’s so important. [vsw id=”R4WvT0_lBsU” source=”youtube” width=”425″ height=”344″ autoplay=”no”]   Is this something you are struggling with? Would you […]

Brand Identity Design–How an Effective Logo Can Skyrocket Your Revenues

A recent consultation with a potential client got me thinking… What is the difference between a logo and a brand and why should you, as a business owner, care? A LOGO is a symbol that describes a company, product, organization, or idea. It usually is comprised of a name and an image. Sometimes the logo […]