Create a Publicity Campaign to Gain Visibility in Your Market!
Maybe you are going gangbusters with your marketing. But you may have forgotten a very important part of your strategy to getting the word out about what you do. What is that? A publicity campaign. Why should you do a publicity campaign? It is a very effective way to increase your visibility in the marketplace, […]
Re-Branding Case Study–How Changing the Branding for a Homeschooling Group Brought Me Success
A few years ago, I started a homeschooling co-op specifically for others who were using the same curriculum we use, which is called KONOS. I made flyers and handed them out at our homeschooling support group. I gave them out at homeschooling fairs. I sent emails. Finally, after a lot of work, I got […]