Archive for October 31, 2013

Create a Publicity Campaign to Gain Visibility in Your Market!


The cover of my book project.

Maybe you are going gangbusters with your marketing. But you may have forgotten a very important part of your strategy to getting the word out about what you do.

What is that? A publicity campaign.

Why should you do a publicity campaign? It is » Read more..

Re-Branding Case Study–How Changing the Branding for a Homeschooling Group Brought Me Success


My first attempt at promoting an adventure club.


A few years ago, I started a homeschooling co-op specifically for others who were using the same curriculum we use, which is called KONOS. I made flyers and handed them out at our homeschooling support group. I gave them out at » Read more..