Archive for July 31, 2012

Business Advertising and Marketing Ideas–3 Ways to Create a Customer Retention Program that Will Raise Your Revenue

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Here’s a business advertising and marketing idea for you, the small or home-based business owner, that is often overlooked: treat your customer right!

How? By creating a customer retention program!

Why is this important? Because your current customer is your best customer. This seems to be forgotten by most companies, » Read more..

What is Branding? 3 Ways to Make a Sizzling One!

What is a brand, why should you care, and how do you make an effective one? Watch the video below to learn what branding is, why you should care, and how you can create an effective one.

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Want to learn more about how to make a brand that sizzles? Click » Read more..

Brand Identity Design–What is the Difference Between a Logo and a Brand?

Brand and logo design. Are they the same thing or are they different?

A recent consultation with a potential client got me thinking about this when it comes to brand identity design. What is the difference between a logo and a brand and why should you, as a business owner, » Read more..