What is a Brand and Why Should You Care?

What is a brand and why should you care? I mean, all you need is a logo and you’re good to go, right?


A logo is more than putting a pretty logo up and hoping for results. What businesses, organizations, professionals, and artists of any kind need is strategic branding based on your personality, strengths, and goals. This takes thorough analysis and strategic implementation.

Watch this quick video below to understand exactly what a brand is, why you should care, and what one can do for you.

[stream provider=youtube flv=http%3A//www.youtube.com/watch%3Fv%3DJDMD2PugQog img=x:/img.youtube.com/vi/JDMD2PugQog/0.jpg embed=false share=true width=400 height=280 dock=true controlbar=over bandwidth=high autostart=false /]

Want to learn more about how to make your brand sizzle? Take my FREE 10 day mini-video course and read my free report!

Need to get started right away on how to make a custom brand and custom business cards? Take my online tutorial course! You can get started immediately even if it’s 2 am on a Sunday!

Want even more help? Help from a branding consultant in a workshop atmosphere? Join my webinar program starting on April 10! You will have a new logo image, business card, and web banner in seven weeks! Hurry, my early bird discount ends April 6!

Be Sociable, Share!


  1. Thanks so much, Dana! Great tips. You do a great job of breaking things down.
    Donna Marie Johnson recently posted..GGene-Sis – How to Get Us To Partner With You As You Start OverMy Profile

  2. I like your video Dana and totally agree with you, your brand has to be unique and able to relay a clear and attractive message to your ideal market. A message that connects with them on every level.

  3. Kari says:

    Thanks Dana! Branding is so important, thanks for sharing.
    Kari recently posted..I Need a Purpose! Stop Circling the Mountain and Climb Up to Where You BelongMy Profile

    • Dana says:

      Thanks, Kari! You are so right! Branding is so important yet often overlooked by small business owners! My passion is to bring awareness of branding and help people achieve success!

  4. Jamie says:

    Great points, Dana! Branding is such an important aspect of business. Thanks for sharing!
    Jamie recently posted..Nail of the Week: 3.25.12My Profile

  5. Stephanie says:

    I love that you do videos Dana! =)
    Stephanie recently posted..Marketing Monday- Want to Share a Message through Writing a Book?My Profile

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge