Archive for January 24, 2012

Logos for Companies–5 Steps to Creating a Serious Brand that Attracts Attention

Logos for companies communicate the Unique Selling Proposition of a business. A logo is more than an image, it is the representation of the company’s brand. A logo image is what helps distinguish a business from another, IF it’s designed effectively.

An ineffective logo will leave a company flat. It » Read more..

What the Death of the Twinkie Means to Your Brand!

I just found out to my shock that Hostess is filing for Chapter 11 Bankruptcy!

Is this the death of the Twinkie as we know it?

And why should you care, besides missing these delightful sugar-laden treats?

As a huge fan of Ding Dongs (don’t make jokes!) I would be » Read more..