In this Internet age, branding in marketing is absolutely essential. It’s not just for big corporations anymore.
Think about this: At best, you have 30 seconds to get your prospect to click on your image. First impressions are everything!
So is your brand attracting the kind of attention you want? Or does your brand leave your traffic snoozing because it looks indistinguishable from every other brand out there?
If your brand is less than exciting, don’t worry. Over my next several posts, I’m going to share with you five steps that will help your company brand soar above the competition.
5 Steps to Make Your Brand Marketing Soar Above the Competition
Step 1) Make sure your brand represents the essence of who you are.
Your brand should accurately reflect your company’s reason for existence. Call this your mission, your vision, your Unique Selling Proposition.
Whatever you call it, the more clarity you have on why you are in business, the more your brand will accurately portray the essence of who you are as a company.
The result? You will increase your name recognition and brand awareness. If who you are is reflected accurately in your business image, your prospects will be naturally attracted to your brand and ultimately the products or services you are offering, which will increase your bottom line. Further, congruence between image and essence translates to customer trust and loyalty.
In other words, your brand delivers what you promise. When your brand does not accurately reflect your business, your prospects may feel jipped. Like you overpromised and underdelivered. You do not want your brand reflecting this bad business modus operandi!
Relationship marketing is the new wave of business. Social media makes this more relevant than ever. Don’t be left behind in the dust. Learn how to be authentic and you will soar above your competition!
Keep checking back for the next four steps! Better yet, subscribe to my blog so you don’t miss anything!
Want more valuable tips on how to soar above your competition? Check out my FREE 10 Day mini course that will have you soaring in no time at all!
Want even more help so your brand can truly slam your competitors? Sign up for my extensive course on brand marketing!